Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. Here are 9 of the best Facebook groups HubSpot has seen.

Engagement 156

Engagement Social Media How To Hubspot 156

Oktopost

MARCH 26, 2024

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Postcron

JANUARY 10, 2020

The importance of reviews to a brand’s online reputation cannot be understated. Find out how you can take full advantage of email marketing to accumulate customer reviews and build a five-star online reputation. . Just mentioning their name or company name isn’t enough. Personalization Is the Key. Decide When to Ask.

Review 123

Review Apparel Reputation Survey 123

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Public relations professionals also frequently use media databases, news monitoring and email automation through services like Mailchimp and HubSpot. Public relations professionals must wear several hats.

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

NOVEMBER 19, 2020

As Sprout expands our offering of business and technical integrations, we’re working closely with each company, ensuring our strategic relationships and holistic approach to partnerships truly set us apart. . Here, we’re highlighting recent enhancements that provide Sprout customers of all shapes and sizes the best tools of the trade.

Reddit 104

Reddit Hubspot API Reputation 104

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. Doing this is especially important for companies that don’t have their blog pages ranking in the top 10 of the SERP, as it boosts traffic and may lead to more backlinks as people discover your content off Google. Social media traffic.

SEO 115

SEO Social Media Reputation Real Estate 115

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. Consider: You get more leads.

B2B 148

B2B LinkedIn Tips Marketing 148

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company. Complete all the fields with accurate company details.

B2B 130

B2B LinkedIn Strategy Brands 130

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. YouTube is a perfect forum to develop your authority and reputation. In addition, more than 54 percent of users prefer video content from organizations and brands they endorse, according to a study from Hubspot.

YouTube 100

YouTube Brands Hubspot Overview 100

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 124

B2B SEO Travel Hubspot 124

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. People don’t care about what you do; they only care about how you can help them.

Content 124

Content Brands Findability Marketing 124

Oktopost

AUGUST 10, 2023

Sentiment analysis refers to analyzing brand mentions and other relevant data to understand what your audience truly thinks about your company and its products or services. With the right social media tools, you can generate key insights into your brand’s reputation, strengths, and weaknesses.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

JUNE 2, 2022

It’s a rising market that is already bringing a lot of success to companies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

MAY 20, 2021

On the flip side, companies with higher engagement rates are more productive and attract employees that stick around for the long haul. Improving engagement not only represents a big-picture business benefit but also serves to help companies in hypercompetitive industries stand out from the crowd. Company culture.

Engagement 131

Engagement Survey How To Collaboration 131

Oktopost

JULY 22, 2021

Brand reputation can take a hit when negative social media conversations gain momentum. Plenty of companies are executing a social media strategy without the benefit of Social CRM, but there are good reasons not to keep that social data in a silo. Social CRM lets you engage with these conversations early on.

Social CRM 96

Social CRM B2B How To Patterns 96

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company.

Social Media 193

Social Media Sysomos Case Study B2B 193

Writtent Blog

JANUARY 27, 2014

If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” This is one of the most reputable SEO resources to include among your go-to internet marketing blogs. It’s an outstanding resource for marketers at companies of all sizes! The Sales Lion. Want to go deep with your SEO?

Hubspot 112

Hubspot Marketing SEO Newsletter 112

Postcron

JANUARY 10, 2020

The importance of reviews to a brand’s online reputation cannot be understated. Find out how you can take full advantage of email marketing to accumulate customer reviews and build a five-star online reputation. Just mentioning their name or company name isn’t enough. billion emails sent and received each day.

Review 52

Review Apparel Survey Reputation 52

Sprout Social

AUGUST 22, 2023

Track and manage brand health Measure and manage your brand reputation by regularly monitoring and engaging with customer conversations on social and review sites. With Sprout, you can also merge your review management system with CRMs like Zendesk, HubSpot, Salesforce and Microsoft Dynamics 365 to get a holistic view of customer feedback.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

NOVEMBER 11, 2021

You get hit with the same canned response multiple times, which leaves you so exhausted you vow to never waste your time or money with this company again. Many companies prioritize customer service. Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. Review management.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Ignite Social Media

MARCH 25, 2021

While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. This has helped us build a reputation as the folks who really understand this specific space. To this day, we’re considered among the very best social media agencies in the world.

Social Media 172

Social Media Advertising Team Hubspot 172

Oktopost

JUNE 14, 2021

Demand generation is the first step on the journey towards building loyal customers and improving your brand’s reputation along the way. . For instance, a fitness supplement company may offer a free PDF detailing an excellent bodybuilding or newbie workout guide, downloadable when you enter your email address in a simple lead magnet form. .

Comparison 145

Comparison SEO Curation Domain Name 145

agora pulse

SEPTEMBER 28, 2017

Social media spam can damage your brand’s reputation, so we’ve delved deeper into how you can avoid it. With HubSpot reporting that 72% consumers expect a response within an hour after complaining on Twitter, you cannot afford to sit back and automate direct messages. Don’t automatically follow people. Report fake reviews.

Social Media 120

Social Media Brands How To Review 120

Webbiquity SMM

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. LinkedIn’s new company pages by eConsultancy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

NOVEMBER 12, 2012

Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. In the words of HubSpot co-founder and CEO Brian Halligan, inbound marketing is “where you help yourself ‘get found’ by people already learning about and shopping in your industry.

AJAX 194

AJAX SEO Engineering Metrics 194

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. People should join the group because they are interested in the topic, not your company. “It wouldn’t work.”

Groups 109

Groups Groups LinkedIn Template 109

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# If there are several individuals from the same prospect company doing these things, that should really be noted.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

JULY 29, 2019

Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. – Expertise, Authority, Trust Reputation. Reputation includes what others say about your or your company/brand online. Image sources: IconFinder , Blurgrounds , Contently , Fast Company , Jay Mantri.

Social Media 70

Social Media Marketing URL Metrics 70

Pixlee

DECEMBER 22, 2021

In the early days of the internet, online shopping had a bad and scammy reputation. A study on 2,000 Americans from Accenture found that 43% of consumers are more likely to purchase from a company that offers a personalized experience over a company that doesn’t. Naturally, ecommerce will be a big business in 2022.

UGC 52

UGC Marketing Mobile Review 52

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Compelling piece except for his use of the phrase social media campaign (argh).

ROI 193

ROI Social Media Vocus Metrics 193

Keyhole.co

JUNE 9, 2023

For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Hubspot did a survey with over 1000 social media marketers. Know your most engaging post type from Keyhole 3. Also, do check out your competitors’ analytics !

Facebook 52

Facebook Guidelines Activities Feed 52

Absolute PA

JUNE 13, 2014

All that good stuff that helps you build your reputation, nurture relationships and increase your followers. Here are three great companies, who are using the 80:20 rule exceptionally well, if you browse through their Twitter stream, you will get a good idea of how this works : KISSmetrics: @KISSmetrics. Hubspot: @HubSpot.

Social Media 84

Social Media Hubspot Marketing Newsletter 84

Writtent Blog

FEBRUARY 17, 2014

In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 His findings were even more surprising than you might believe: Image credit: HubSpot. Company News' million Tweets with links. 14.64% of blogs are shared and never clicked on. Verbs Move People to Click.

Study 109

Study SEO Hubspot Analysis 109

Pam Moore

MARCH 14, 2019

Too many digital and social technology companies promise more than they can deliver. We work hard to keep our list clean and have an email reputation score of 99.4% As you might imagine, the world’s largest cosmetics company had some big requirements, especially in terms of the user experience. I am not kidding. Agorapulse.

Platform 60

Platform Marketing Training Hubspot 60

Pam Moore

MARCH 14, 2019

Too many digital and social technology companies promise more than they can deliver. We work hard to keep our list clean and have an email reputation score of 99.4% As you might imagine, the world’s largest cosmetics company had some big requirements, especially in terms of the user experience. I am not kidding. Agorapulse.

Platform 60

Platform Marketing Training Hubspot 60

Oktopost

FEBRUARY 1, 2024

Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. It may be less suited for smaller companies that outsource their design efforts and don’t have enough digital assets to justify the investment in DAM solutions.

Brands 62

Brands Hubspot Marketing B2B 62

Buffer Social

JUNE 16, 2016

Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40