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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you.

Company 136
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Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. HubSpot). > Improve your ranking.

Company 206
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

According to recent statistics, 57% of companies in the U.S. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Image credit: HubSpot. There are a lot of other aspects of their offering, including company culture, customer service, giving back, etc.

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Top B2B Brands on Social Media

Social Media Strategies Summit

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. In turn, marketers identify Hubspot as a go-to source for this valuable information. #2

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4 DIY Marketing Tips for Small Businesses on a Budget

The Realtime Report

Many companies simply can’t afford to partner with a digital marketing agency. This doesn’t mean that these companies should ignore marketing or advertising until they have the capital needed to bring in an agency to help them, though. Setting up a blog on a site like WordPress, Hubspot, Wix, Squarespace (etc.) Start a Blog.

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How marketing automation empowers your team, and whole org

Sprout Social

With automation tools, companies can target a larger range of customers and prospects across a range of channels. Increased scope and scale of campaigns: Companies can run campaigns on multiple social media channels at once without requiring additional manpower. Campaigns can even be extended to SMS, right from HubSpot.

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Research from 5WPR found that 83% of Millennials believe it’s essential for the companies they buy from to share their beliefs and values. Image source.

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