Sprout Social

JANUARY 11, 2024

It all depends on your company’s priorities and the scope of the service you offer. The thing is, customer service software is a must-have for modern companies. Recent Sprout Social Index ™ data highlights the high stakes of social customer service alone. Consumers today don’t just expect a personal experience.

Software 85

Software Tools Knowledge Base Hubspot 85

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Firebelly

MARCH 28, 2016

Spring has sprung and it’s time to clean up your social media channels! For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. For Instagram: Union Metrics Instagram Account Checkup.

Social Media 100

Social Media Tools Hubspot HootSuite 100

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening? G2Crowd Rating: 4.1.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Campaign 125

Campaign Social Media Marketing Metrics 125

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

More business owners are using social media as a platform to generate awareness and promote their products. This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media data, if used the right way, can help your business succeed.

Data 52

Data Social Media UGC Sentiment 52

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Think Beyond Social Media. Event panel.

Influencer 237

Influencer Authentication Survey ROI 237

Oktopost

NOVEMBER 18, 2020

As a result, 79% of sales reps say they’ve had to take on new responsibilities, new metrics, and quickly adapt to new ways of selling. However, aligning sales and marketing and achieving this level of cohesion presents a lot of obstacles for companies. 35-50% of sales go to businesses that respond first HubSpot. Spam detection.

Engagement 89

Engagement Social Media B2B Team 89

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Both teams want the company to succeed. Social listening.

Team 118

Team Marketing Collaboration Hubspot 118

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. And social data is at the center of many marketing transformations. The all-in-one platform accelerates business impact through social, so you can strengthen collaboration between teams and put your best foot forward when you engage with audiences.

Team 87

Team Tools Marketing Hubspot 87

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. Companies spend, on average, about a third of overall marketing budgets on inbound tactics. •

Report 185

Report Hubspot Marketing ROI 185

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 70

Social Media Marketing URL Metrics 70

Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. About Your Company or Team.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing.

Strategy 142

Strategy Metrics Hubspot Retail 142

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Social listening. Social is a go-to channel for raising brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Marketing

JUNE 5, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Hubspot has the answer.

Social Media 140

Social Media Foursquare Journal Flipboard 140

Sprout Social

JULY 14, 2023

This means your company risks losing valuable opportunities to connect with consumers. Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. B2B brands are improving revenue through smarketing.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Buffer Social

SEPTEMBER 15, 2016

What does it take to get hired as a social media manager? Perhaps you’re looking for a job in social (or perhaps you’re hiring for one). There are a ton of different factors that could go into a successful stint on ever-changing social media. The goal-setting strategies of social media results (11:36).

Social Media Management 40

Social Media Management Hubspot Social Media How To 40

Firebelly

JANUARY 22, 2018

Examine the metrics to discover patterns as to what content drives the most traffic to your site. You can typically see positive results and metrics within a few days of running a special “offer.” The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot.

Marketing 181

Marketing Influencer SEO Adwords 181

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend the time and money to truly develop new efforts for them.

Conversation 276

Conversation Facebook Guidelines B2B 276

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. It’s also focused on owned (internally produced) media and does not include metrics or competitive benchmarking.

AJAX 194

AJAX SEO Engineering Metrics 194

Oktopost

JULY 22, 2021

There’s a wealth of additional information on your customers out there, voluntarily offered up on social media. Social CRM tools can solve this problem by integrating your internal customer data with the information they’re providing on social media. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buffer Social

JANUARY 18, 2017

The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team. Today I’d love to share with you a bunch of super-actionable social media goals you can use to help your team achieve great things.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. Sticking to Stand-alone Metrics.

Brands 279

Brands Facebook Guidelines Conversation 279

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? But consider that the average company juggles hundreds of apps at a time and is constantly churning through software. Give your company a competitive advantage. Social media ( Sprout Social ). SEO (Ahrefs, SEMrush). Customer engagement tools.

Marketing 125

Marketing How To Software Team 125

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. It’s a rising market that is already bringing a lot of success to companies. Source: Hubspot. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Later

FEBRUARY 16, 2021

Unlike other social media platforms, people come to LinkedIn specifically to see business-related content — a focused intent that can be super valuable for brands looking to grow online. Upload your logo or profile picture and ensure it is consistent with your accounts on other social media platforms.

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Buffer Social

OCTOBER 14, 2019

As ever, a ton is happening in the world of social media , and it can be hard to catch every story. So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing. Social media news item #1. Social media news item #2. You’re right.

News 63

News Facebook Survey Hubspot 63