Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

B2B 124

B2B SEO Travel Hubspot 124

Buffer Social

JULY 29, 2019

or you can plug a URL into a new tool and have it tell you what it thinks. Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. Enter your blog’s URL and your email address, and press go. You can take the time to run the numbers yourself (a useful exercise!),

Social Media 70

Social Media Marketing URL Metrics 70

Social Media Strategies Summit

NOVEMBER 18, 2022

Identify ways to leverage influencers and thought leaders on social media effectively. Pick the most relevant URL. You only get to choose one clickable URL in your profile, so make it count. Company size. HubSpot (@HubSpot) October 4, 2022. Influencer Marketing Strategy. Add a short bio. Image source.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

ProBlogger

AUGUST 24, 2014

Find people that are influential to your particular field, as well as publications or companies that you admire, to follow. Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier. Run your URLs against the validator tool to be approved. Sharing is Caring.

Content 54

Content Metadata How To URL 54

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. Influencer marketing The future of social media marketing involves creators and influencers. Source: Buffer) 4.

HootSuite 111

HootSuite Brands Price Collaboration 111

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. LinkedIn company page monitoring. Pricing plans tooled .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Hootsuite

JULY 17, 2023

Best for: Midsize or large companies that want to monitor and analyze conversations and consumer sentiment outside of social media. Insense Do you work with influencers to promote your brand? Best for: Brick-and-mortar businesses and small to midsize companies that receive a lot of online reviews.

Social Media 70

Social Media Tools HootSuite Price 70

Keyhole.co

NOVEMBER 22, 2023

Choose a page type Select the type of business or organization you’re creating the page for, such as Local Business , Company or Organization , or Public Figure. Create a username Choose a unique username (also called a vanity URL) for your page, making sharing your page’s link easier.

Brands 52

Brands Facebook Marketing Advertising 52

Webbiquity SMM

JANUARY 3, 2011

Sean Donahue notes that, “If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors,&# then provides tips for maximizing company blog success.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

OCTOBER 23, 2012

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot.

Tools 203

Tools Tips Twitter Klout 203

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Share This or Else! Who Should Tweet?

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting.

Tools 207

Tools Social Media Netvibes Sample 207

Convince & Convert

MARCH 18, 2016

This week’s show is on Uberflip – the influencer identification and connections platform. And speaking of today’s guest, I’m super, super excited to have here on Marketing Marvels, episode two, my good friend Hana Abaza, who is the marketing genius for one of my very favorite companies, Uberflip. Welcome to the show.

Marketing 60

Marketing Content eBook Joomla 60

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Should I Change My URLs for SEO? Hire a company or check out this guide for how to DIY.

Marketing 264

Marketing SEO Case Study Small Business 264

Buffer Social

MARCH 15, 2018

To “listen”, businesses use social media monitoring tools to collect social mentions and track keywords, hashtags, and URLs that they are interested in. Its inbox collects all your social media mentions while its listening feature allows you to search for keywords, URL, and handle on Twitter. Sprout Social. Agorapulse. Zoho Social.

Social Media 110

Social Media Tools Tweetdeck Price 110

Sprout Social

DECEMBER 20, 2022

Sprout integrates with Salesforce , Zendesk and Hubspot so you can work across platforms to track the end-to-end customer experience. ContentStudio differs from other social media automation tools as one of its features analyzes the content strategy of influencers, so you can use it to your advantage. Who is this for? ContentStudio.

Social Media 96

Social Media Tools Sentiment Small Business 96

Sprout Social

OCTOBER 31, 2018

Find relevant industry influencers. 29 of the Best #SocialMedia Marketing Blogs of 2018 [link] – thank you @HubSpot & @Kippbodnar for the mention! Through Sprout’s API, you can search for content that is either related to your industry or that mentions your brand name in the URL. and so many more!

Twitter 96

Twitter Brands Hashtag Industry 96

Convince & Convert

JULY 15, 2016

To talk to us about a fantastic company that makes that happen, SnapApp, it is Mr. Aaron Dun, who is the Senior VP at SnapApp. So here’s an example of a company called ServiceNow where they created a blueprint. ” Every company I’ve ever worked for, sales is always asking, “Can you tweak your scoring algorithm?

Content 102

Content How To B2B Questions 102

Later

MAY 8, 2019

The Rise of Influencer Marketing For Fashion. To no surprise, celebrities like Kylie Jenner and Kim Kardashian drove some of the biggest spikes in search, influencing shoppers around the world: View this post on Instagram. How to Create Engaging Instagram Content Feed for Fashion Brands. How Fashion Brands are Using IGTV.

Fashion 83

Fashion Instagram Influencer UGC 83

Buffer Social

MARCH 16, 2017

For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator. You’ll get to enter the destination URL when you are creating the ad itself. Fill in the destination URL ( This is the URL behind your call-to-action button ).

Instagram 111

Instagram Advertising URL FAQ 111

Buffer Social

SEPTEMBER 22, 2017

I’d love to share a bit about how I made these changes and the best social media management tools and strategies I’ve used for handling multiple social media accounts—whether you’re handling several company profiles or juggling your personal brand in multiple places. Benefits: Enter one URL, get many results.

Social Media 112

Social Media Tools Strategy Social Media Management 112

Webbiquity SMM

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? companies now use social media for marketing. 22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. companies now use social media for marketing.

Statistics 219

Statistics Research Social Media B2B 219