Convince & Convert

FEBRUARY 17, 2016

As the CEO, he now consults with at least 5,000 different companies on social media strategy and development , as well as being a keynote speaker and constant resource quoted in publications all over the world. Social Fresh is a company dedicated to social media growth and education, including influencer marketing strategy.

Influencer 60

Influencer Social Media Transportation Marketing 60

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. It may seem like a disaster when a customer posts a problem they had with your company on social.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO.

B2B 124

B2B SEO Travel Hubspot 124

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats. Only 20.7%

Statistics 107

Statistics Skills Analytics Press Release 107

Convince & Convert

JUNE 4, 2014

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Let Your Experts Free According to Sheena, one of the goals for Behind the Seeds is to develop a ‘human’ image for the company and to establish Canterra as a voice or authority on seed in the market. Another great example is HubSpot.

Team 158

Team Engagement Hubspot Newsletter 158

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. Doing this is especially important for companies that don’t have their blog pages ranking in the top 10 of the SERP, as it boosts traffic and may lead to more backlinks as people discover your content off Google. Social media traffic.

SEO 115

SEO Social Media Reputation Real Estate 115

Unmetric

AUGUST 28, 2019

By adding columns on your dashboard, the tool allows you to see the Twitter feed of the people you follow, your clients, competitors, employees, industry, influencers, and much more. HubSpot isn’t a social media listening tool. Brand24 is a great tool to help you reach potential customers and influencers. Pricing: Free.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Social Media Strategies Summit

OCTOBER 24, 2018

The first step is to identify which competitors you want to research. Here are a couple tools to help with your research: Phlanx. An audience persona is a research-backed profile of your ideal customer. Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience.

Social Media 113

Social Media Strategy Guidelines Template 113

Keyhole.co

NOVEMBER 29, 2023

Industry experts and their research reports say there are several best times to post. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. However, you must understand that these are the only research-based guidelines. in creating engaging and effective content for various SaaS companies. to 4:00 p.m. and 9 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Sprout Social

AUGUST 22, 2023

Enhance customer experience According to research, brands focused on building positive customer experiences are 60% more profitable compared to those that aren’t. With Sprout, you can also merge your review management system with CRMs like Zendesk, HubSpot, Salesforce and Microsoft Dynamics 365 to get a holistic view of customer feedback.

Analytics 84

Analytics Conversation Brands Sentiment 84

Oktopost

JUNE 14, 2021

Yet as fishing without the right line and bait will return dismal results, it’s essential to research what keywords are appropriate, to begin with. . Influencer sponsorships and paid advertising. Traffic can also be aided via running time-limited promotions via sponsored posts on social media or through influencer sponsorships. .

Comparison 145

Comparison SEO Curation Domain Name 145

Proactive Report

APRIL 6, 2021

HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. Put together a “media” list of websites, blogs, influencers, and news sites that could publish your content. How do you build this trust?

Hubspot 59

Hubspot Startup Class Loyalty 59

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. As a result, we grew and added to our team in 2020.

Social Media 172

Social Media Advertising Team Hubspot 172

Webbiquity SMM

NOVEMBER 12, 2012

Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. In the words of HubSpot co-founder and CEO Brian Halligan, inbound marketing is “where you help yourself ‘get found’ by people already learning about and shopping in your industry.

AJAX 194

AJAX SEO Engineering Metrics 194

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Researching in-app checkout and product tagging options.

Social Media 52

Social Media UGC Marketing Influencer 52

Socialmedia.biz

SEPTEMBER 11, 2018

According to a recent research conducted by Sprout Social , 90% of individuals reach out to brands on social media for customer support, in the absence of which, 36% prefer to engage in a public call-out or switch to a competitor. Don’t: When choosing an influencer to partner with, avoid getting swayed by the follow-count.

Social Media 93

Social Media ROI Influencer Campaign 93

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Listening allows you to conduct your own voice of the customer research by tracking conversations about your brand and relevant topics. For the German sportswear company, that means on WhatsApp. Get the conversation started.

Conversation 100

Conversation Strategy Social Media Marketing 100

Pixlee

DECEMBER 22, 2021

Robert Cialdini first explained the concept of “social proof” (sometimes called “informational social influence”) in his 1984 book “Influence.” Embracing influencer marketing or working with micro-influencers. Sharing case studies from clients. Enable Personalization at Scale .

UGC 52

UGC Marketing Mobile Review 52

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Failing to plan.

Social Media 193

Social Media Sysomos Case Study B2B 193

Buffer Social

MAY 2, 2017

We have written about the 15 psychological principles in marketing and studied seven social media psychological research. Examples: an Instagram post or tweet about your product by a celebrity or influencer. Every so often, you might receive a nice mention from the press, a big brand, or an influencer in your industry.

Marketing 111

Marketing Influencer Instagram Trends 111

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What makes your company interesting to them? So – better get ahead of it and start developing your social media currency now.

Lurker 203

Lurker Klout Policies Consultant 203

Writtent Blog

DECEMBER 10, 2013

We come up with a list of subject matter experts and a research question that will be covered in the post. We rate their influence level, and reach out to the best with a research question. Your writer comes up with a catchy title and introduction, performs thorough research, and presents the findings. Company News'

Content 82

Content Hubspot Knowledge Base Research 82

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

JUNE 9, 2023

For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Hubspot did a survey with over 1000 social media marketers. Know your most engaging post type from Keyhole 3. Also, do check out your competitors’ analytics !

Facebook 52

Facebook Guidelines Activities Feed 52

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: HubSpot ). Source: Juniper Research ). Source: Edison Research ). Source: Pew Research Center ).

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Here’s what I learned from my look at the research. How do you make sense of these research?

Study 111

Study Instagram Hashtag Research 111

Buffer Social

FEBRUARY 21, 2018

This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. A Group, however, should be focused around a topic that has a natural connection to your brand and less on directly promoting your brand or company. Start discussions and be active.

Groups 109

Groups Groups LinkedIn Template 109

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. This should capture the type of person with an incredible need for your product and a love for your company; who will remain a loyal client for years, and tell all of their friends about how remarkable you are. Priorities.

Sample 99

Sample Samples Research Company 99

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The peer influence trend is dominated by Facebook.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Social Media Strategies Summit

NOVEMBER 18, 2022

Identify ways to leverage influencers and thought leaders on social media effectively. Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. Company size. HubSpot (@HubSpot) October 4, 2022. It includes: Top locations. Gender split.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Buffer Social

JANUARY 18, 2017

And a super-interesting piece of research I found , shares that goal setting can have a significant effect on an individual’s performance and happiness. In 2010, a group of researchers in Canada studied the effect of goal-setting on the academic performance of 85 students. One way is by setting goals. Generate new leads.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Buffer Social

MARCH 9, 2017

Speakers from companies such as Twitter, Google, and The Coca-Cola Company will teach you about social media marketing, content strategies, and PR. If you work in a big company, Corporate Social Media Summit might be the best one for you. Location: Atlanta, Georgia. Price: Starting from $1,195. Corporate Social Media Summit.

Conference 103

Conference Social Media Price Forums 103

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. Here is a rough example: [Keyword: Senior Sales Manager] for [company name]. Basic search is simple.

LinkedIn 40

LinkedIn Groups Groups Industry 40