Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Other methods generated by YouTube lead include: Subscribers and Comments and motivating YouTube Influencers Alliance YouTube advertising pay. YouTube is a hub for video content. YouTube contributes to a worldwide population.

YouTube 100

YouTube Brands Hubspot Overview 100

Sprout Social

AUGUST 22, 2023

They aid you in making key business decisions like choosing the right social media influencers for your brand or building successful co-branding partnerships like Spotify and Starbucks , where Starbucks customers can sign-up for a free Spotify premium subscription.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

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B2B SEO Travel Hubspot 122

Oktopost

JUNE 14, 2021

This present approach has a better chance of converting an audience into leads. Influencer sponsorships and paid advertising. Visual presentations. … Traffic can also be aided via running time-limited promotions via sponsored posts on social media or through influencer sponsorships. . Resource and tutorial pages.

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Comparison SEO Curation Domain Name 145

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). While other companies have pivoted over the years to add web development, digital marketing, or some related field, we’ve stayed true to our roots. I immediately knew it was important. It’s a busy time.

Social Media 172

Social Media Advertising Team Hubspot 172

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. The everyday people who advocate for you are able to influence the purchasing decisions of their family and friends more than your advertising campaigns.

Strategy 52

Strategy UGC Brands Apparel 52

Social Media Strategies Summit

OCTOBER 24, 2018

Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool. Social media is becoming a bigger piece of companies’ marketing mix. Influencer campaigns.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

JANUARY 4, 2021

Packaging and presenting your pitch to get your team on board. Consider what is top of mind for your business and your specific audience and use that to influence what ideas you pitch. Stay up to date on company news. How will you package and present your pitch? Using social data to prepare your pitch.

Campaign 122

Campaign Social Media Marketing Metrics 122

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s I picked this saying up from Gary Vaynerchuk’s new book.

B2B 206

B2B Engagement Marketing Sentiment 206

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

APRIL 19, 2022

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Your customers, present and future, expect you to be available on social media. For the German sportswear company, that means on WhatsApp. Conversational marketing and social media: How to adapt your strategy.

Conversation 98

Conversation Strategy Social Media Marketing 98

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Failing to plan.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. Compelling piece except for his use of the phrase social media campaign (argh).

ROI 193

ROI Social Media Vocus Metrics 193

Writtent Blog

SEPTEMBER 3, 2013

If your company hasn’t established outstanding customer service or learned how to create great product, your inbound marketing efforts could be nothing more than noise. There was an audible gasp when HubSpot Co-Founder and CTO Dharmesh Shah opened his keynote presentation with a slide that read “inbound marketing is not the answer.”

Conference 72

Conference Marketing Hubspot Metrics 72

Writtent Blog

DECEMBER 10, 2013

We rate their influence level, and reach out to the best with a research question. Your writer comes up with a catchy title and introduction, performs thorough research, and presents the findings. Company News' We come up with a list of subject matter experts and a research question that will be covered in the post.

Content 82

Content Hubspot Knowledge Base Research 82

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The peer influence trend is dominated by Facebook.

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Source: HubSpot ). 76% of companies are currently using a basic mobile marketing strategy, or none at all. There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content. So what does this mean for the marketing world?

Content 60

Content Tips Analysis Curation 60

Sprout Social

OCTOBER 23, 2018

The value of a social audience lies in their influence, their receptivity, and the results they drive for brands. Ignored audiences influence buying decision. via @angieodowd from @HubSpot #SproutPartnerSummit pic.twitter.com/yURn5LrTsu. No pressure to every other company in e-commerce. Are there undervalued audiences?

Hubspot 67

Hubspot B2B Team Conversation 67

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. This should capture the type of person with an incredible need for your product and a love for your company; who will remain a loyal client for years, and tell all of their friends about how remarkable you are. Priorities.

Sample 99

Sample Samples Research Company 99

Later

NOVEMBER 13, 2019

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . Check out how influencer @jlbabe has adopted this cool look in her feed: . Check out how influencer @kidjess uses emojis to make her posts stand out: . View this post on Instagram.

Instagram 85

Instagram Trends UGC Meme 85

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Buffer Social

JUNE 16, 2016

Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. How power is shifting from companies and brands to consumers. What makes this course is that Neil Patel presents the information in very easy-to-learn and snackable ways. The lessons are presented in video format and range anywhere from 3:00 – 12:00 minutes.

Class 40

Class Skills Social Media Marketing 40

ProBlogger

AUGUST 28, 2014

Based on study by HubSpot , the companies that run a business blog have 97% more inbound links. A blog helps companies reach a much broader customer base than their website would. The websites of companies have to be restricted to providing business-centric information and advertise the offerings of the company.

WordPress 51

WordPress SEO Engineering Hubspot 51

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. Source: Buffer) 4.

HootSuite 108

HootSuite Brands Price Collaboration 108

ProBlogger

JUNE 3, 2012

Well, in a great SlideShare presentation called How Much Do You Open the Kimono? , This is a position in which you’ve decided that you will not have any thought leadership influence online. MarketFace is a good example of a company that uses this strategy. So what’s the best approach? Though leadership on social media.

How To 40

How To Case Study Newsletter Consultant 40

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. LinkedIn company page monitoring. Pricing plans tooled .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

JUNE 30, 2021

Seventy-one percent of consumers say social media posts by friends or people that they know influence their purchasing decisions , according to research conducted by The Harris Poll on behalf of Sprout Social. In fact, 71% prefer to buy from companies that are aligned with their values. bts #fyp. ?

Brands 136

Brands Loyalty Hubspot Authentication 136

Oktopost

JANUARY 17, 2024

Understanding demand generation metrics Demand generation is the process of creating and nurturing interest in your company’s products or services to attract potential customers and generate leads. The next step is to present personalized content journeys through articles, videos, social posts, or emails.

Metrics 62

Metrics Cost Hubspot Analytics 62

Keyhole.co

NOVEMBER 22, 2023

Choose a page type Select the type of business or organization you’re creating the page for, such as Local Business , Company or Organization , or Public Figure. It influences the visibility of their content. Carousel ads: Present up to ten images or videos within a single ad, with each having its distinct link.

Brands 52

Brands Facebook Marketing Advertising 52

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. > To see all of the statistics made by HubSpot, please click here.

Statistics 229

Statistics Hubspot Marketing Mobile 229

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by HubSpot. by HubSpot. This gives companies the opportunity to be the go-to resource in their industry.” Content marketing is a hot topic. Image credit: Intergage.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JANUARY 3, 2012

Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process. Your company needs to become a YOUtility.

B2B 190

B2B Strategy Marketing Buy 190

Hootsuite

AUGUST 14, 2023

Also use it to track results and present the plan to your boss, teammates, and clients. Good for: Influencers, content creators, and businesses that want to create a visually appealing Instagram feed. Some companies leave social media work in the hands of just one brave person. See full pricing here.

HootSuite 67

HootSuite Social Media Management Price Hashtag 67