Remove influence
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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. What makes your company interesting to them? So – better get ahead of it and start developing your social media currency now.

Lurker 203
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191
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Trending Sources

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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

62% of the Fortune 500 companies have at least one Twitter account, and the average Fortune 100 firm maintains 10 separate Twitter handles to support different product lines, divisions, functional areas and geographic regions. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot.

Tools 203
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Best Twitter Guides, Tips and Tools of 2010

Webbiquity SMM

Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Which companies are really succeeding on Twitter, and how are they doing it? 8 Ways to Not Get ReTweeted by HubSpot Blog. What types of information are worth sharing, beyond blog posts?

Tools 193
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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. 51% of active Twitter users follow companies, brands or products on social networks. The Ultimate List: 100+ Twitter Statistics by HubSpot. ** 5 Stars.

Tools 207
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Five Types of Social Media Influencers by Intelegia. ” Don’t be one of those brands.

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9 Ways to Measure Content Marketing Success

Writtent Blog

As Interbrand points out , the value of your company probably isn’t measured in physical assets any more. Over the past 30 years, an organization’s true market value has shifted to include factors like web presence, reach, and digital influence. Company News Content Creation Content Marketing' Sales or Closed-Loop Analytics.

Content 103