influence 
Webbiquity SMM
JUNE 21, 2022
According to recent statistics, 57% of companies in the U.S. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Image credit: HubSpot. say strengthening their brand is a top business objective.
Webbiquity SMM
APRIL 11, 2012
Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.
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Webbiquity SMM
NOVEMBER 12, 2012
Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. In the words of HubSpot co-founder and CEO Brian Halligan, inbound marketing is “where you help yourself ‘get found’ by people already learning about and shopping in your industry.
Webbiquity SMM
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Your social media presence is, for many of the people you’re trying to reach, now the public face of your company. Failing to plan.
Webbiquity SMM
MAY 10, 2011
On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.
Webbiquity SMM
AUGUST 23, 2010
My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. Compelling piece except for his use of the phrase social media campaign (argh).
Webbiquity SMM
DECEMBER 30, 2014
90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. by HubSpot. by HubSpot. This gives companies the opportunity to be the go-to resource in their industry.” Content marketing is a hot topic. Image credit: Intergage.
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