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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too.

B2B 259
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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. Your employer branding strategy is everything you do to let potential hires know about what you do to make your company a great place to work. Why Employer Branding Matters.

Company 136
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Content Strategy Tips from Top B2B Brands

Writtent Blog

As Doug Kessler of Velocity Partners spectates , “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.” About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

B2B 93
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Top B2B Brands on Social Media

Social Media Strategies Summit

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? 1 Hubspot is a Resource for Marketing Decision Makers.

B2B 150
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Guide on How to Start a Business Blog Part 2

Writtent Blog

Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog. Tagline: Your tagline is a huge part of your first impression and branding strategy, and is even more important if what you do isn’t obvious in the name of your company. After that, the sky’s the limit.

Hubspot 96
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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

It provides a space for making new connections in almost any industry, at almost any stage in their development. ” Well, what if I told you that 40 percent of the workforce in most average companies is made up of millennials ? Hubspot Provides Value through Rich Content. Noticeably absent: Blatant marketing for HubSpot!

B2B 158
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How marketing automation empowers your team, and whole org

Sprout Social

There has never been more customer, competitor or industry data available to marketing teams. With automation tools, companies can target a larger range of customers and prospects across a range of channels. This could include identifying what industries your customers fall into and what tools they have in their tech stack.

Team 107