Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers
Waxing UnLyrical
JUNE 24, 2019
When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. The Case for the Micro Influencer Dance.
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