Waxing UnLyrical

article thumbnail

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. The Case for the Micro Influencer Dance.

article thumbnail

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. People don’t care about what you do; they only care about how you can help them.

Content 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about. With the Hubspot Blog Topic Generator. AND the discounts can be combined! Moz Keyword Explorer : Moz is an amazing tool across the board.

Tools 191
article thumbnail

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Continuous customer feedback is the bedrock of innovation because companies that listen innovate. Napster, and. And following are: Some Brands that Listened. They include: Adobe Systems. Align Technology. BlackBerry (now trying to listen). Fast Retailing. Hindustan Unilever. AgoraPulse. BrandWatch. HootSuite Insights. HowSociable. TalkWalker.

article thumbnail

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

Data Storytelling: How to Tell a Compelling Story with Data. Why: “On its own, data means [sic] nothing. Tying the data together with a good, coherent story makes for a compelling narrative,” says Gaurav Jha for SocialCops.

Hubspot 100
article thumbnail

Monday Roundup: Email Metrics

Waxing UnLyrical

And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Why: “What kind of open rates should companies like yours expect? How publishers can achieve better ROI from their email programs. Email Marketing Benchmarks. How many bounces are too many?

Metrics 100
article thumbnail

Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

After all, billion-dollar marketing automation leader Hubspot runs seven blogs simultaneously for separate verticals, and they often publish more than once daily on each. Business blog readers want value from, and personal relationships with, the companies they love. Shorter works, but it’s not always what your audience wants.

How To 100