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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

This decision had our team heavily weighing which category was more appropriate for the company. YouTube quickly became the most popular online video platform and revolutionized video hosting on the Web. The success of YouTube subsequently led to several similar online video streaming platforms, from companies such as Netflix and Hulu.

YouTube 154
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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Christopher is also a CrossFit coach and passionate about physical health, as well as sports discipline and team-building. Stay in the Loop.

Brands 144
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Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers.

Mobile 137
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The Random on Social Media, Music, Sports, Books and Movies

Direct Marketing Observations

Less desktop and more mobile if you really want to know. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. I’m bummed about R.E.M

Sports 170
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9 YouTube trends for your content strategy in 2022

Sprout Social

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. It comes as no surprise, then, that YouTube audiences are 17% more loyal to top influencers than they are to media companies. That’s why the creator economy is such a buzzword in the industry today.

YouTube 137
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How to Get Started With One-to-One Social Media Engagement

Oktopost

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. That brings us to the sixth benefit. Want more inspiration?

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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File.

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