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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

RSS Feeds » LEADERSHIP. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

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5 Steps To A Professional Grade Blog On A Budget

Jason Yormark

Get yourself a shared hosting account. Having access to your own web hosting is very empowering as it gives you not only the ability to launch your own custom blog, but the power to launch practically as many other blogs/websites you would ever want. Steps for this vary depending on your choice of hosting and domain registrar.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Create novel content or mobile apps, for example.

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How to Leverage a Community of Passionate Fans

Convince & Convert

The RSS feed is: [link]. Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. billion was spent on mobile advertising. Listen Now

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10 Ways to Position Your Blog Above Copycats

Kikolani

If you’re a company, create a logo and color scheme to identify your blog from all the rest. Craft your RSS feed content to avoid making it easy for content thieves. Michael Martinez published this post about how scraper blogs exploit RSS feeds like Feedburner by sending out links to blogs on a buy list. Brand your blog.

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How to Derive Inspiration from an Active Fan Base

Convince & Convert

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.