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Leveraging Social Data for Better Engagement

Oktopost

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

Data 174
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Making Social Engagement Data Work for You: How to Nurture Leads Effectively

Oktopost

In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. The Definitive Guide to Social Engagement Data Inside of Hubspot. Meet Jennifer.

Data 118
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14 Steps to Hosting a Successful Webinar

Convince & Convert

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Create a landing page on your website or blog (you can use Hubspot , FormStack , Impact , or Landerapp ) that requires a name, company name, and email address to register and has all of the information about the webinar.

Hosting 160
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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. You can also host live or virtual events that facilitate networking, establish personal connections, and create positive associations with your brand.

B2B 62
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How to Get Started With One-to-One Social Media Engagement

Oktopost

B2B companies are especially guilty of this — but they don’t have to be. Christina Garnett, strategist at social media management company, ICUC explains: “Anytime you have a conversation with someone, whether it’s online or in person, there needs to be a give and take. Here are 9 of the best Facebook groups HubSpot has seen.

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Why B2B Marketing Must Embrace Ninja Customers

Convince & Convert

To get familiar with the company. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose. Global biosciences company Life Technologies operates in a business category not typically known for its cutting edge use of YouTube, nor its embrace of new marketing principles.

B2B 143
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Conversational marketing: What it means for your social media strategy

Sprout Social

More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Integrations with Zendesk , HubSpot, Salesforce and more allow you to see a customer’s order history, contact information and overall relationship to your brand. For the German sportswear company, that means on WhatsApp.