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Balancing social resources across multiple business lines

Sprout Social

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company!

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16 Billion Things To Think About

Twist Image

A unified messaging platform where millions of people are sharing everything from quick texts to images and videos and groups chats is a major part of our collective digital social experience. Private and group messaging is an important part of people staying connected. This is just what big companies do. media company.

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Social Media Marketing: The Know How's

Social Media Marketing

Before the age of social media, marketers had to create a content which was one-sided and company-centric but now with microblogging and citizen journalism, consumers can review the brand and connect with a whole lot of consumer base themselves. It has made marketing more fluid.

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How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. This was the first-ever use of the hashtag: how do you feel about using # (pound) for groups. Hashtags are also useful for grouping content in private Facebook groups by theme or topic.

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B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept.

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