Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.

Communities 117

Communities Groups Groups Social Media 117

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

JULY 2, 2012

Virtually all of the websites in the group saw an increase in the percentage of traffic driven by search in the first quarter of 2012 vs 1Q2011, indicating that b2b tech buyers are relying more on search. A fourth factor is the level of PR or media relations activity undertaken by the company. A final factor is social sharing.

SEO 188

SEO B2B Social Bookmarking Organization 188

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Check out Twitter as a way to show a company’s personality.

Social Media 232

Social Media Press Release Marketing Widget 232

Saying It Social

JUNE 3, 2010

Brand recognition: You need to go where your customers are, and they are increasingly spending a great deal of time on social networking sites. Using social media enables your company to reach a huge number of potential customers. 12 Reasons Y&#959&#965r Business Needs a Social Media Marketing Program … [.]

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Bill Hartzer

APRIL 13, 2012

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. According to BrightEdge, “Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition.

SEO 98

SEO Construction Social Bookmarking System 98

Proactive Report

MARCH 20, 2010

Traditionally information and material about a product or service originated from the company, was evaluated by analysts and distributed by the sales reps. BtoB buyers are actively using social media in many steps along the path of the purchase-making decision. 44% conducted anonymous research of a select group of vendors.

Buy 105

Buy Social Media Social Bookmarking Comparison 105

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Now, you KNOW I am not suggesting that brands stay out of the social sphere, that is just not my style or honestly, my business. So, here are a couple of steps to identifying your social media currency. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Webbiquity SMM

JULY 2, 2012

Virtually all of the websites in the group saw an increase in the percentage of traffic driven by search in the first quarter of 2012 vs 1Q2011, indicating that b2b tech buyers are relying more on search. A fourth factor is the level of PR or media relations activity undertaken by the company. A final factor is social sharing.

B2B 100

B2B SEO Social Bookmarking Sample 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Inside a company, same rules apply. The power users will be unusually good at building their Connectbeam Social Profiles with key words, along the lines of search engine optimization techniques. In Connectbeam, one can simply re-share a bookmark from one Group to another, including attribution in the comments field.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

JUNE 27, 2008

Favorites & Groups. Add to groups/events. Groups/Events. Social Media. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Are you human? Sorry for asking). Enter the text in the image. Reload image ).

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Strategy: it isn’t just the tools you’ll be using, but also establishing goals for what you’d like to achieve in social media, and allocating time and resources to do the job. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media 100

Social Media Paid Search URL SMS 100

Saying It Social

MAY 1, 2010

After you’ve published your blog, you should post it on your Facebook Business Page , tweet it on Twitter , share it on LinkedIn , bookmark it on social bookmarking sites, and post it on document sharing sites. One of the goals of your social media marketing program is to be seen as an expert in your industry.

How To 132

How To Google Reader Social Networking Ping.fm 132

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Techipedia: Tamar Weinberg

MAY 18, 2010

After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable). It finds your customers Companies using traditional marketing methods (e.g. It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Firebelly

JUNE 11, 2010

Its important to be careful with whom you allow admin privileges on your companys Facebook page. One-Third of Americans Criticize or Compliment Brands Online Erik Sass If anyone ever doubted that marketers must come to grips with social media, that doubt should be removed by the findings of the latest Harris Poll, released earlier this week.

Social Media 100

Social Media News Paid Search Microblogging 100

Webbiquity SMM

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors.

Tools 206

Tools Social Media Lithium Sysomos 206

Firebelly

FEBRUARY 26, 2010

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. The world’s largest social network now own the patent for the news feed. Below, we discuss ten important Social Metrics for companies. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Social Media Network Marketing

JULY 17, 2009

The submissions with the most votes will usually appear on the social news site's front page, increasing the chances that others will see it. Social bookmarking sites. One example of a social bookmarking site is Delicious. Social review sites. Other examples include Diggo, Blinklist, and Simpy.

Delicious 50

Delicious Social Bookmarking Vimeo Instant Messaging 50

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buzz Marketing for Technology

JUNE 27, 2008

You are here: Home > November 2007 > Friday 30 > Social bookmarking as a core knowledge sharing approach for companies. Social bookmarking as a core knowledge sharing approach for companies. Connectbeam raises a few IP questions as usual with respect to who owns what, the company or me.

Social Bookmarking 100

Social Bookmarking Company Tag Cloud Directory 100

Firebelly

JANUARY 15, 2010

Digitalia | Indianapolis Social Media Marketing « 4 Ways To Celebrate MLK Day With Social Media | Main | Youtube Tuesday: ESCP Europe Human Experience » January 15, 2010 Social Media Weekly Roundup 1/11-1/15 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Firebelly

FEBRUARY 12, 2010

How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week. In Age of Friending, Consumers Trust Their Friends Less By Michael Bush People have caught on to the fact marketers are increasingly behind that influential blog post or tweet.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Buzz Marketing for Technology

JULY 22, 2008

Social Bookmarking For Enterprise Knowledge Management. Social Bookmarking as a Knowledge Management Strategyâ?? In that article, though I also discussed how certain free, public social bookmarking sites could also be suitable for enterprise useâ??IFâ??they Group function capability. Periodicals.

Social Bookmarking 113

Social Bookmarking Sharepoint Groups Groups 113

Akamai Marketing

FEBRUARY 11, 2009

The power of events, ESPECIALLY B2b events, is undeniable and people are still attracted to them, computers and phones not withstanding, most of us prefer the company of human beings. This will not kill the event or incentive industry. And yes, once in awhile, we even like to get together with them to “talk shop”.

Klout 100

Klout Eventful Policies Hosting 100

Buzz Marketing for Technology

JUNE 27, 2008

We may be information omnivores (something I think might be indigenous to the culture of early adoption), but the next wave of social media users ( the early majority ) are less adventurous in their information-gathering strategies and more pragmatic about what they consume. Comments (3). |. TrackBack (0). Using Del.icio.us Comments (11). |.

Project 234

Project Web 2.0 Wiki Flickr 234

Josh S Peters

NOVEMBER 23, 2009

The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. Some of which not only compile online info about your company, but do sentiment analysis as well.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Buzz Marketing for Technology

OCTOBER 4, 2008

" Depending on the questioner, this can mean a variety of things, but underlying everything is one issue--will my department or organization improve if we use social media? Shel cites a brief published by the Aberdeen Group , titled Web 2.0, Shel cites a brief published by the Aberdeen Group , titled Web 2.0,

Project 265

Project Web 2.0 Module Wiki 265

Akamai Marketing

FEBRUARY 3, 2011

Strategy: Simply following directions (EAT ME/DRINK ME) means you are employing tactics in Wonderland (Social Media), but you haven’t mapped out your plan. The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Viral is good.

Social Media 138

Social Media Klout Policies Consultant 138

Techipedia: Tamar Weinberg

MAY 12, 2010

For large, Fortune 1000 brands, this is typically a very large group, ranging from a few thousand to a few million individuals. Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Buzz Marketing for Technology

JULY 28, 2008

During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. . Powered by Qumana. RELATED POSTS.

Organization 100

Organization Review Web 2.0 Tools 100

ProBlogger

APRIL 6, 2011

Research and research groups. Marketers spend thousands of dollars every year on research groups. Now, it’s important to realize that the people you recruit to these groups—if based on your audience and connections—will not be representative of the population at large, so don’t pretend they are. How much money is there in this?

Blogger 42

Blogger Brands Survey Cost 42

Buzz Marketing for Technology

JUNE 27, 2008

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Gilbane Group. RELATED POSTS. - More info here.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Webbiquity SMM

OCTOBER 29, 2012

Of course that means it’s imperative to produce relevant, compelling, optimized content for your company’s website and blog, but online visibility goes beyond that. What groups do they belong to?) are they more likely to use Facebook or a specialized discussion forum? (e.g., What online publications do they read?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

AUGUST 22, 2012

.” Technically, there are other possible sources for direct traffic as well such as clicks on links within an Outlook email signature or Word document, but direct entry in a browser address bar or bookmark click account for the bulk of direct traffic. Media and analysts already familiar with your company.

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? But while a company blog should carry over certain key branding elements (e.g., Structure (topics).

WordPress 185

WordPress Hubspot URL Widget 185