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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. The element of surprise.

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. The report measures companies along two dimensions: 1. What Makes a Company Digitally Mature?

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Top 7 Android Apps for Sending SMS Messages in Bulk

Tweaklibrary

Tired of sending SMS messages one by one? Or looking for a top bulk SMS app for Android? Many people rely on sending SMS messages from their phones. While some use email marketing, SMS is still one of the most direct ways to connect with your customers. Sending SMS messages in bulk isn’t easy, and it takes time.

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Now People Can Join Your Facebook Fan/Business Page via SMS/Text.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! if yes, please explain.

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How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

A strong social media strategy can help your clients or company reach an impressive list of goals. With email segmentation, you can split subscribers into groups based on interests or behaviors. Yet when subscribers opt into your messages, they can also allow your brand to target them on other channels, such as SMS or social media.

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How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. With automation tools, companies can target a larger range of customers and prospects across a range of channels. These segments group customers based on past actions they have, or haven’t, taken.

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