Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. This is a guest post by Brad Shorr. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Today, MySpace can be grouped under this category. For business promotion with social media, the growth and maturity stages would be ideal for business promotion with social media, and it could be argued that it is better for companies to adopt earlier in the introduction phase for enhanced visibility and overall socially savviness.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

MARCH 1, 2011

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. He’s also a blogger for HuffingtonPost , TheNextWeb and ReadWriteWeb. [

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Techipedia: Tamar Weinberg

APRIL 17, 2012

If not, there are video production companies who can do it for you and not necessarily at a killer expense. Find a handful of production companies and compare their prices, what they are offering, and ultimately, their attitude; you want to work with the team that shows almost as much enthusiasm as you for your project.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

First and foremost, Facebook only works with a select group of partners. Companies that run search led campaigns on FBX use a sophisticated scoring system to determine the exact worth of each user. Finding these users is possible only when you have enormous amounts of search data. FBX Search-led Powerups. User Scoring.

Facebook 208

Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. Without this, it is difficult or perhaps impossible to have expectation a group will actually form around your content or brand.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

As you can see, HootSuite is also great for monitoring brand awareness amongst varying genders and age groups, which will be able to affect the approach you take to upcoming marketing strategies on your social platforms. Andy Havard is a Marketing Executive at Skeleton Productions, a UK based Internet video production company. [

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

OCTOBER 20, 2010

Nearly 10% of Facebook’s membership protested by joining other groups demanding that Facebook shut down the News Feed. Should it be governmental or should it be managed by a private company? How much information is too much? Should implantation be standardized?

GPS 217

GPS Privacy Findability Report 217

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site.

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. To me, it seems most companys focus on monopolies and then forced purchase of ad-ons without which the product wont work.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 12, 2010

For large, Fortune 1000 brands, this is typically a very large group, ranging from a few thousand to a few million individuals. Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this. It’s much appreciated.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Companies have to engage with their buyers, especially the early adopters, and make sure they’re happy.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Reply Deb Ng August 19, 2010 at 8:55 am Jenn Fowler (@jennfowler) and I joked the other day about starting a support group for our spouses and other social media widows and widowers. Your post offers good suggestions – far better than starting a support group. Getting both partners on the same page is really important!

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

MAY 5, 2010

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page. Don’t use a Facebook Group. I know I would.)

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Ideally, if you cover ground on at least two of these traits, your video might have a good chance of success.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales).

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Public safety comes first but reputation management is something the company may want to engage in. Hope you get better.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MARCH 12, 2015

Finding this elusive 2nd-tier group of bloggers was quite a bit more challenging than scanning “top 50 lists.” At this particular stage of our company, my partner and I had both been working for a full year without salary so we watched every dollar spent. But that’s where we got stuck. No one was publishing lists of up-and-comers.

Blogger 100

Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

APRIL 3, 2012

It captures an expanded spectrum of values and criteria for measuring organizational (and societal) success: economic, ecological, and social, and makes a case for companies to account for the full cost and impact of doing business. A TBL company seeks to benefit many constituencies because of interdependency, not exploit them.

Social Media 150

Social Media Energy Cost Communities 150

Techipedia: Tamar Weinberg

MAY 9, 2008

I eager to see some Mixx functionalities especially the groups that can really reshape the Digg frontpage and push usability up for users… ok maybe marketing companies pushing for digg frontpage won’t be happy, but hey its a community, there’ll be always good opportunity, just gonna change the approach.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand. Here are 10 reasons why you as a company entity should avoid it. Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Totally connected groups are average sharers, creating as much as they can consume and using free sites to display it all. I guess I shouldn’t be surprised though, misery loves company right? Young people of the new WWW generation snuck in whenever, wherever, and on whatever they like. Crucially, their expectations have changed.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? An audience just sits and listens.

Communities 237

Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Granted, some companies use MySpace quite efficiently , but I feel that it targets a different demographic. Reply FreeMarket Media Group March 2, 2008 at 4:15 pm I am pretty liberal when accepting friends on the Social Networking sites. I just don’t think there’s a lot to do with it. thus your persona’s.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

JULY 8, 2008

People do not want to hear from companies as represented by marketers, they want to hear from other people. Other example may be creating a fan page on Facebook or creating a company account on Twitter that tracks instances of the company name via a service like Summize.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

As a side point, Google is a bigger beast and it has tens or hundreds of staff members visiting forums and moderating groups to ensure that the user experience is a good one. However, Digg’s owners want to sell it — and large companies are interested not only in today’s traffic, but also in future growth.

Digg 100

Digg Social Media Upcoming Ustream 100

Techipedia: Tamar Weinberg

MAY 28, 2010

Linkedin lead generation requires commitment to answering and asking questions on Groups/Answers, taking advantage of the deep searches, and connecting directly with those around you in your network. That’s one of the biggest reasons for companies not to engage in social media at all. Effective use means more business.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

FEBRUARY 16, 2010

Better yet, having multiple employees at your company engage in Twitter can also help further your company goals. It’s not enough to be insular and focus on your groups of friends. At business networking events, try to get to know people outside your group of trusted colleagues. You never know who you might meet.

Twitter 205

Twitter Sports Microblogging HootSuite 205

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

MARCH 10, 2010

Over the next few months, I received multiple invites to various groups on Facebook and messages imploring me to participate in activities in which I had no interest. “What are good companies to target? You never want to work for a company who has a bad reputation, especially if you plan to remain in this industry.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. As a company? He talks of a group on Facebook that has a goal to build an organization that has enough political clout to achieve ends to end poverty. I think that fewer companies are as successful in the Web 2.0 Tell us about how it has evolved.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Techipedia: Tamar Weinberg

JULY 29, 2010

Reply Todd Mintz July 29, 2010 at 1:40 pm If I think the person is just after free information, I give off a “skunk smell&# sorta vibe…it usually scares them away : ) Though I’m a bit of a sucker for a free meal (if I like the company I’m with)… Reply Tamar Weinberg July 29, 2010 at 1:45 pm LOL, I do hear you.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JULY 29, 2008

I was able to interview Dave, one of the brilliant minds behind the company and the game, and he has given some really great information about the viral marketing piece, including the costs and the execution. Tamar : What does your company do? Tamar : What does your company do? Tamar : What inspired you to do the accent game?

Marketing 103

Marketing Film StumbleUpon Project 103