Mindjumpers

JULY 7, 2011

New launches: Video Calling : Facebook announced the new video calling feature which is built into the company’s chat platform. The feature is “the easiest way to get connected with video”, as quoted by the company. It was found that 50% of people love to use groups and at an average of 7 people in a group.

Video 182

Video Facebook Content Groups 182

Mindjumpers

AUGUST 3, 2012

Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. These sophisticated algorithms suggest articles, files and experts based on the user’s position, connections, group memberships and resources they’ve previously accessed.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

JUNE 25, 2012

The report presents how companies should focus on engaging fans and sharing relevant content in order to successfully manage a Facebook page. This can also be part of spreading your message to friends of fans, which is of course the aim in order to expand your target group with preferred consumers. percent, 0.58

Report 277

Report comScore Marketing Groups 277

Mindjumpers

NOVEMBER 16, 2011

Tweet Today Virgin group of companies kicks off its social marathon –a global group wide celebration of the power of social media. This is the first time of all Virgin companies around the world have come together on one day to take part in a global social event. How can you be a part of the Marathon?

Transportation 145

Transportation Groups Groups Eventful 145

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. However, when running a smaller company, it is of course not as comprehensive.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

JULY 27, 2010

Indeed, a preoccupation with online tribes obscures a range of opportunities for companies and organizations to connect with and engage individual stakeholders and threatens to leave obvious business opportunities unexploited. We need to take a closer look at social connectivity and group belonging from the perspective of the individual.

Engagement 198

Engagement Policies Groups Groups 198

Mindjumpers

NOVEMBER 17, 2014

Is your company considering content amplification on Facebook? Over the last years Facebook has been learning more and more about its users – something companies can benefit from. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Your business needs to deliver information and advice of actual value to the target group and that calls for a well thought out plan. Go through one step at a time.

Report 242

Report Content Nielsen How To 242

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. From a branding perspective, it is very interesting how this app is an expression of a company taking part in activities similar to those of a media company. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

MAY 31, 2012

Almost every company has a brand page. Huggies, a company providing diapers, baby products and baby supplies, wanted to increase their exposure in Hong Kong, and at the same time launch their brand page on Facebook. The social kernel was identified and strategies for how to involve their target group worked in line with it.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

FEBRUARY 22, 2012

Tweet With social media, we have the ability to listen to our target group and get insights like never before. With the ability to listen and gaining insights also comes the ability to improve, which in the end means that brands can become more appealing to their target group and sell more products adapted to consumer needs.

Project 223

Project Applications Groups Groups 223

Mindjumpers

NOVEMBER 30, 2011

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. Conversational words.

Data 239

Data Social Media CSR Nielsen 239

Mindjumpers

DECEMBER 28, 2010

Here is what you can learn from the company to achieve a more engaging and growing community. Probably The Best Campaign Use of Co-Creation And Social Media Ever : The soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. Read Full Post ». Read Full Post ». Read Full Post ».

Social Media 218

Social Media Fashion Technorati Campaign 218

Mindjumpers

SEPTEMBER 22, 2010

Posted by Sara Hansson Sep 22nd, 2010 Tweet As part of people’s digital identity, we join communities and groups that are relevant to us and to our interests. This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

MARCH 28, 2011

Tweet UX Masterclass is a conference that is going to be held in Copenhagen March 31 st – April 1 st , 2011, and SnitkerGroup , the Danish partner of the UXalliance working with usability, is the company hosting this global conference. This means that companies test their ideas among the users in order to optimize the experience and revenues.

Conference 238

Conference iPad Mobile Focus Group 238

Mindjumpers

JANUARY 3, 2012

They have to be eyes, ears and voice of the company in the true sense. Apart from just sending out information, the PR professionals now have to constantly monitor the social media channels and ensure that their company is present on the channels where their customers are active. And it doesn’t end there!

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. The results led to House of Cards, Orange Is The New Black and… becoming one of the world’s largest media companies. Traditionally market research has been built on claimed data. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.

Focus Group 100

Focus Group Curation Data Survey 100

Mindjumpers

NOVEMBER 11, 2010

Best Use of mobile: The brpr Group. Companies Embrace Social Media. Here, we will list the winners of the 16 different categories of the event: Best 140 Characters (SMS, Tweet): Saatchi & Saatchi Los Angeles. Best Use of a Micro-Blogging Platform: Phéromone, the interaction agency. Best Use of a Social Media Platform: Prime.

SMS 227

SMS Social CRM Technorati Eventful 227

Mindjumpers

MARCH 23, 2016

Last week, it introduced its very own algorithm, following in the footsteps of Twitter and its parent company Facebook. There are many visual-based brands that invest a great deal of money into Instagram to be able to reach a specific audience or age group. So how will it affect their livelihood?

Feed 100

Feed Feedly Instagram News 100

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. Think multichannel: welcome to the omnichannel consumer.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Mindjumpers

MAY 9, 2011

Depending on the size of the network, companies can analyse the responses based on the background of the respondents. Excellent opportunity for marketers to analyse the responses in light of demographic and cultural background of the respondents, which therfore helps them list the perferences of a region or cultural group.

Research 219

Research Questions Tools Facebook 219

Mindjumpers

SEPTEMBER 9, 2010

explaining how you commit yourself to listen to them and be an ‘open’, sharing, ‘human’ and social company that wants to engage in conversations with its customers. Value your employees by inviting them to participate in building your online brand, together, as a group of real people, all firmly trying to achieve a common goal.

Policies 186

Policies Education Social Media Marketing 186

Mindjumpers

NOVEMBER 30, 2010

– a few days before I was contacted I posted a link to a top 100 list of companies that would still be here in 100 years and asked where Google (among others) were? • My interest’s lies within social networking, the Internet, gadgets etc. • I am a member of several groups on LinkedIn. • Last but not least – I got a feeling that they have used (..)

LinkedIn 268

LinkedIn Google Technorati Social Networking 268

Mindjumpers

JUNE 8, 2011

E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event. As many businesses have realized, there is great value in running a blog to share knowledge and show what your company is actually about.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Mindjumpers

DECEMBER 8, 2011

One of the most efficient and subtle ways of marketing your brand on LinkedIn is to work with LinkedIn Groups. LinkedIn has two types of groups, which can be classified as External and Owned Groups. Groups on LinkedIn are the communities of like-minded people where they discuss their topics of interest.

Groups 234

Groups Groups LinkedIn How To 234

Mindjumpers

NOVEMBER 28, 2013

I met Lotje in July 2011 at the company she was working for at the time. Everyone involved with the making of “My Beautiful Broken Brain” has been gathered together by Lotje – a group of people she trusts to help bring her film to life.

Film 227

Film iPhone Project Meeting 227

Mindjumpers

AUGUST 2, 2012

Know your target groups – and aim directly at them! In social media, this is the core of all activities and the aim of all metrics measurements: “How do we write and what do we post in order to get our target group to interact – and how are we performing?” In short, it’s all about targeting. What will it look like?

Content 256

Content Facebook Groups Groups 256

Mindjumpers

NOVEMBER 22, 2012

Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. 3: Understand your target group. This leads us to the need of a thorough target group understanding.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

MAY 3, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Norwegian companies on social media. As of 2012, 47.3% on Twitter.

Social Media 247

Social Media Airlines Statistics Social Networking 247

Mindjumpers

AUGUST 9, 2012

It takes a thorough knowledge of your target group as well as your own brand identity to create a trustworthy social brand identity. You have to create a special bond between your brand and the personal lives of your target group. Time to get personal. Personality creates loyalty.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Mindjumpers

APRIL 25, 2012

Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Basically, let’s say a company rewards Gushers anywhere from $0.25 upwards for every tweet or link shared about a company’s new product. Transparency of Community.

Mobile 259

Mobile Social Media Marketing Applications 259

Mindjumpers

JUNE 29, 2012

Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. KLM Airlines.

Industry 270

Industry Airlines Telecommunications Engagement 270

Mindjumpers

OCTOBER 4, 2012

It is crucial to pick the social platform that is right for your target group and to have a clearly defined strategy for your social media activities. Whether it’s a single or multi-platform strategy, it is crucial to be absolutely clear about what your purpose is and who your target group is.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

DECEMBER 12, 2012

It is integrated with QQ, the most popular instant messaging service, and the other services offered by Tencent, the company behind QQ and Qzone. Its users are mainly university students, though there are a growing group of users who keep using Renren after graduation to keep in contact with their university friends. Micro blogging.

Social Networking 241

Social Networking Instant Messaging Nielsen Mobile 241

Mindjumpers

SEPTEMBER 6, 2010

This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. Do your employees blog on behalf of your company? Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter?

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

AUGUST 25, 2010

This could include topline stats on the reach of different channels, user profiles and even case studies to show how other companies are using said channels. Do your employees blog on behalf of your company? Are your employees in charge of company communities ie: Facebook, LinkedIn, Twitter?

Policies 230

Policies Social Media Guidelines Privacy 230