Dave Fleet

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

It has changed the way companies communicate, the way they operate, and the way they connect with people. People like Lionel Menchaca and Richard Binhammer at Dell, Frank Eliason at Comcast, Zena Weist at H&R Block and others paved the way for large companies to use social media to connect with customers directly.

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How Lean In got me thinking

Dave Fleet

I’m fortunate to work at Edelman , a company that pays close attention to gender issues. She also notes that some apparently equitable approaches to encouraging participation can unintentionally reinforce exclusion for people (as an introvert, I can empathize with the challenges of participating in group environments as she describes).

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Not your grandparents’ social: The ongoing evolution of social media

Dave Fleet

It has changed the way companies communicate, the way they operate, and the way they connect with people. People like Lionel Menchaca and Richard Binhammer at Dell, Frank Eliason at Comcast, Zena Weist at H&R Block and others paved the way for large companies to use social media to connect with customers directly.

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Time To Evolve How We Target Social Media?

Dave Fleet

There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. Let’s face it, most B2C clients are going to target people somewhere in the 18-55 age group. What about: What are the company’s business and communications objectives?

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Sysomos Acquired By Marketwire

Dave Fleet

Note: CNW Group is a 76design client. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. Acquired by. Jive Software. January 2010.

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Eight Tips for Scaling Social Customer Support

Dave Fleet

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Here are eight pointers for scaling your customer support: 1.

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Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. In theory these pages should be a good thing for companies. Community Pages 101.