Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have. Photo credit: tj scenes via Flickr.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. We’ve passed the point where social media is a revolution, and chances are most companies have some sort of social effort underway. Facebook is still the most popular social network, and engagement there has increased.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Instagram, LinkedIn, Twitter and Pinterest all expanded their footprint across several demographic groups. We’ve passed the point where social media is a revolution, and chances are most companies have some sort of social effort underway. Facebook is still the most popular social network, and engagement there has increased.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

APRIL 12, 2012

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

SEPTEMBER 28, 2010

What also appealed about Greg’s book is that it read just like my Tweetdeck group of smart minds in the biz: Shel Israel, Scott Monty, Steve Garfield, Susan Reynolds, David Armano, Chris Brogan, Stacy Debroff, Katja Presnal, and Shiv Singh all come up in various forms, to name just a few respected folks that caught my eye. Some Criticisms.

Marketing 210

Marketing Review Tweetdeck Posterous 210