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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Google Blog search. Google News. Google Trends.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

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Twitter Changes the Social Data Ecosystem

Net-Savvy Executive

Today''s announcement that Twitter is buying Gnip raises big questions about the market for social media data. Twitter has bought other companies in the social media analysis space— BackType (2011), Bluefin Labs (2013), Trendrr (2013)—but Gnip is a bigger deal. If you weren''t sure, things just got interesting.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What to do?