Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Laurel Papworth

FEBRUARY 19, 2013

It’s not huge stretch to see that companies will want (most of the time) to advertise to people who are positive and beaming about their products, or neutral and enquiring about their products. Trying to bring people to your Facebook Business Page that actively hate you is an option not often taken up by wussy marketers.

Research 107

Research Nielsen Sentiment Facebook 107

Twist Image

JULY 16, 2011

Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). Google + lets you be selectively social. Know why you're doing it. Probably not.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Proactive Report

DECEMBER 15, 2010

Companies need to listen carefully to their employees and their market. Corporate firewalls have kept smart employees in and smart markets out. That means you have to learn how to analyze the data you find and engage with the people who are interested enough to comment on your company or your products.

Social Graph 99

Social Graph Skills Flickr Data 99

Twist Image

JUNE 19, 2015

It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. content marketing.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Graph Search.

Social Media 47

Social Media Facebook Marketing CPM 47

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Graph Search.

Social Media 28

Social Media Facebook Marketing CPM 28

Laurel Papworth

FEBRUARY 18, 2016

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. then provide that data to companies eg. SMH big data social media. Woolworths and Your Friday Night Shop. By the way, Choice were wrong.

Data 40

Data Social Media Insurance Training 40

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member].

Education 130

Education Class Groups Groups 130

Convince & Convert

NOVEMBER 1, 2011

Now your Google+, your Foursquare. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. ” Brian: Right.

Klout 121

Klout Social Capital Influencer Social Graph 121

Buffer Social

JANUARY 12, 2023

🤖 It's powered by a google spreadsheet, so you just copy and run (no sign up). He predicts that social posts will be generated by ChatGPT after being trained with a company's brand persona. But there might be a solution that can work for everyone – celebrity social media personalities.

Social Media 124

Social Media Social Media Management Collaboration Fashion 124

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Bare Feet Studios

JUNE 9, 2010

But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# There is no senior person who has run a large company or built and sold globally a new innovative product. I don’t think “everyone&# is the only valuable market proposition.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Mindjumpers

NOVEMBER 5, 2010

As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Brilliant marketing strategy. What makes Facebook doing this so special is viewing it from a marketing perspective and the 500 million active user community that lives on Facebook.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Twist Image

MARCH 14, 2012

" While I sold them and many big and powerful companies bought them, I never understood why anybody would take action. Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising. affiliate marketing. database marketing. media company.

Adwords 106

Adwords Social Graph Affiliate marketing Advertising 106

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. Google Alert 6. Social Mention 16. Sprout Social 21.

Tools 98

Tools Social Media Sentiment Price 98

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Rapleaf is better for larger companies.

Social Media 153

Social Media ScoutLabs Company Consultant 153

Webbiquity SMM

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Proactive Report

NOVEMBER 10, 2012

Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Managemen t (SHRM) says 72 percent of businesses don’t have a clear strategy or goals for their social media activities. Social Audit. It could pinpoint new markets and uncover R&D insights.

Mobile 111

Mobile Reputation Social Graph Skills 111

Convince & Convert

SEPTEMBER 8, 2010

Approximately 10 years after having 67% of the search market, Yahoo! Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. In 2006, you have a veritable ATM machine, with companies begging you to put banner ads on your site.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Proactive Report

DECEMBER 21, 2010

EyeforTravel published their 2011 Trends and their number one pick is the increasing need to integrate social content and activity on your corporate website. Shared news content links in Facebook send three times more traffic to news websites than Google News does. It helps you because you become part of the their social graph.

Sites 85

Sites Trends Social Media Social Graph 85

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms. Identifying audiences. Data mining. Keyword Research.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms. Identifying audiences. Data mining. Keyword Research.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. How to use Google Analytics (or whatever program your company uses). How to use the analysis or insights tools of social platforms. Identifying audiences. Data mining. Keyword Research.

Klout 40

Klout Social Graph Influencer Training 40

Techipedia: Tamar Weinberg

MARCH 10, 2008

A lot of the focus as of late is how we as a company has grown. As a company? I think that fewer companies are as successful in the Web 2.0 And now everyone cheers ] Lacy : A lot of web companies have a hard time scaling internationally. Zuckerberg : Let’s talk about what we do at the company. and Web 2.0,

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views.

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. ALOT. ** 5 STARS. ShortStack.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.  You are the head of marketing -- the CEO asks: "what's our website conversion rate?" " Pause. I recently had a baby.

Analysis 88

Analysis Twitter Meme Hashtag 88

Laurel Papworth

AUGUST 1, 2010

For a start, social games are BIG business. And Zynga are just ONE Facebook game company. More than 90% of the company’s revenues come from users converting real cash into proprietary virtual currency. Typically the company pays less than 10% of that to a third-party transaction handler such as PayPal and keeps the rest.

Facebook 105

Facebook Virtual World Foursquare Banking 105