Oktopost

JUNE 4, 2019

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. The point of the CCPA is for consumers to be in control of what information companies store and sell about them.

Privacy 92

Privacy Marketing Data FAQ 92

Twist Image

FEBRUARY 15, 2013

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. Marketers are constantly being put on notice for tactics and campaigns that cross the line. What does the company do?

Privacy 107

Privacy Retail Wireless Smart Phone 107

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 107

SMS Strategy Marketing How To 107

Firebelly

JANUARY 22, 2012

Google keeps fiddling around with the Internet, and (to no one’s surprise) they’ve done it again. Their latest change – Google Search Plus Your World – could be the most disruptive ever. As long as Google is calling the shots (Bing who?), Google+ pages and profiles are favored in the search results.

Google 185

Google Collaboration SEO Compete 185

Twist Image

MAY 16, 2011

You can't throw a rock and not hit a concern about privacy and the use of our data online. This is a huge concern because us Marketers have screwed it up so royally over the years. This will result in activities like targeting you with advertising or even leaking your usage to a third-party (like an advertiser or media company).

Privacy 104

Privacy Avatar Public Domain Advertising 104

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

Social Networking 150

Social Networking News Aggregator Journal 150

Idaconcpts

MAY 30, 2012

Google+ provides easier access to options for sharing information than Facebook does. Google+ Circles allows its users to select which of their friends they want to share certain things (such as a photo or post) with, while not allowing the others to see them. And the privacy selections that Facebook does provide are very limited.

Google 137

Google Facebook Comparison Privacy 137

Idaconcpts

JANUARY 23, 2012

Get ready, because Google is getting personal. The new launch of Google’s “Search Plus Your World” is the latest evolution in the Internet giant’s ever-expanding wave of algorithm restructuring in an effort to refine users’ search results, and unlike other frequent tweaks this change will be hard to miss.

Google 131

Google Privacy SEO Engineering 131

The Realtime Report

JANUARY 23, 2023

Expect to see a wave of innovations emerge from bear market conditions in 2023, as companies double down on building strong, scalable solutions, especially by leveraging AI and blockchain. We will also see a wave of M&A across finance and technology as legacy financial firms absorb crypto companies weakened by market conditions.

Authentication 91

Authentication Startup Avatar Applications 91

Buffer Social

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. But what makes B2B content good ? Tough question.

B2B 95

B2B Content Syndication SEO 95

Hootsuite

JUNE 28, 2023

But analytics expert Steve Lamar recently conducted an experiment to see what Google Analytics classifies as dark social. website.com/facebook-messenger” for Facebook Messenger) to track where referrals came from, even if Google Analytics couldn’t tell. Your direct traffic in Google Analytics is a good estimate. dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Ignite Social Media

MARCH 2, 2021

Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. For years, new networks like Plurk, Jaiku, Google Wave and others came and went. Few marketers were prepared for its sudden gain in popularity, though. TikTok was just released in 2016.

Upcoming 212

Upcoming Social Networking Privacy MySpace 212

Twist Image

OCTOBER 31, 2017

Here are just some of the creepiest developments from Amazon in the past short while that should make every brand, marketer and consumer pay attention: Creepy Voice. It's still early days for this technology, but imagine the data and privacy implications here. content marketing. digital marketing. digital marketing blog.

Company 61

Company Retail Price Privacy 61

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?!

Software 101

Software Marketing Analytics B2B 101

Sherrilynne Starkie

DECEMBER 7, 2013

And by ‘someone’ I mean it was the Hudson’s Bay Company. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy. Related posts: You star in this Google ad.

Retail 296

Retail Adwords Statistics Privacy 296

Buffer Social

MAY 8, 2018

That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. I’ll also cover several key things to note for social media marketing. Disclaimer : This is my personal understanding of the GDPR based on my research and only covers social media marketing.

Social Media 111

Social Media Marketing Privacy Policies 111

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. My Yahoo Google Stumble Upon. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Great companies run SAP, not just great big companies.

Company 279

Company Health Care Energy Groups 279

Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. It’s obviously too soon to tell, but Google has made great strides to dominate the online world.

Google 107

Google MySpace Privacy Forums 107

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Set Your Facebook Privacy Settings If You Don’t Want Your Personal Profile Searchable Why would you want to do this? In the upper right hand corner click on Account>Privacy Settings.

Privacy 121

Privacy Facebook How To StumbleUpon 121

Socialmedia.biz

JULY 14, 2020

Used correctly, social media can generate more business for you than any other marketing channel, so you can’t afford to take it lightly. Most business owners trying to create an online presence for their companies have heard about SEO and how valuable it is. Link Google Maps with your location to your Facebook page.

SEO 114

SEO Social Media Privacy Review 114

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. To what degree that happens depends on how well Google does at improving the interface and functionality.

Sites 118

Sites News Google Facebook 118

Janet Fouts

JULY 5, 2011

If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Adding the “ Authorship&# tag &# to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile.

Google 123

Google Syndication Foursquare Social Networking 123

Socialmedia.biz

AUGUST 31, 2018

Online marketing is powerful and valuable, connecting customers to a brand and its product s but only IF they get it right. For any business, large or small, finding the right marketing mix is essential. And what marketing tools should they be investing in online? What they are doing, however, is investing in online marketing.

Marketing 82

Marketing Engineering Discount Statistics 82

Hootsuite

APRIL 26, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. However, social media is subject to the Privacy Rule. They had used a patient’s full name in response to a complaint on the company’s Google business page. Remain professional.

Social Media 93

Social Media Health Care Tips Policies 93

Bill Hartzer

NOVEMBER 15, 2011

As many may already know, Google Plus is now allowing people to create their very own Google Plus business page. Although Google Plus pages are not limited to just business use, businesses from all around who are already using Google Plus are now taking advantage of being able to create a Google Plus page.

Google 130

Google URL How To Sports 130

Tweaklibrary

MARCH 20, 2021

Apple did it in a somewhat exciting fashion – Apple Privacy Labels. The company now requires all the software makers to provide information about all the Data that they collect from users. Though the companies do explain about all the data they take in their Privacy policy but let’s be reasonable, who reads that?

Apple 22

Apple Privacy Software Library 22

Mindjumpers

JANUARY 11, 2011

Tweet It all started with Lara – a user of social media, unhappy with her wireless company, making a complaint about it on Twitter, the company returned to her and fixed the problem. The original journalist found out about the story via my Facebook profile, so surely she’s breaching my privacy just as much as Fullrate?

Social Media 276

Social Media Wireless Privacy Technorati 276

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 272

Platform Social Media Influencer Trends 272

Janet Fouts

APRIL 13, 2018

Of course, we are all aware of the privacy issues now in the news about Facebook and other major networking sites. The fines for violations range from 2-4% of the company’s global turnover. Sites like Gmail, SaneBox, and Unroll, for example, scan your email for information that can be used to market to you.

Privacy 87

Privacy WordPress Data Policies 87

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. In short order, we’ve adopted these tools, and there is a lot new ones coming out such as Google Glass and the Apple smart watch, Pebble, said Young. But there are privacy and data ownership issues.”.

Data 327

Data Foursquare Conference Wikipedia 327

Convince & Convert

FEBRUARY 17, 2013

It’s called Youtility: Why Smart Marketing is About Help Not Hype. It unveils a new marketing approach for the age of information overload and mobility, and I need your help making it a smash hit. It’s not about social media, it’s about marketing. They can be “amazing” or they can be useful. tweet this).

Strategy 150

Strategy Marketing Hubspot Case Study 150

The Realtime Report

JULY 17, 2012

But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100). Click here for the press release.

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Their research and engagement can turn into precious data for your business.

Analysis 69

Analysis Data Sentiment Metrics 69

Saying It Social

MARCH 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#.

Analytics 124

Analytics Google StumbleUpon Digg 124

Keyhole.co

FEBRUARY 5, 2024

This will provide you with more in-depth insights such as what your best performing posts are and what size companies are following you, enabling you to pinpoint your audience and what they’re interested in. You should make your LinkedIn URL as simple and relevant as possible, including the name of your company or yourself as an individual.

LinkedIn 52

LinkedIn How To Privacy URL 52

Twist Image

SEPTEMBER 9, 2013

There is no doubt that the current role of the Chief Marketing Officer is fundamentally changing. It''s hard not to imagine how challenging of a position this can be, in a world where the marketing landscape has shifted so fundamentally in the past decade. It runs much deeper than that. Don''t believe me? Heresy you say?

Marketing 107

Marketing Privacy Advertising Data 107