Bill Hartzer

OCTOBER 8, 2014

TopSEOs.com, a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. Companies looking to hire an SEO firm would look at the list, thinking that those ranked number one on the list were truly the TOP SEOs in the industry. They were banned in Google. Penalized or Banned in Google?

Google 165

Google Domain Name Press Release Conference 165

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. He actually said to me, “No one searches at Google for a recruiting firm.” By Peter Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Small Business Mavericks

NOVEMBER 23, 2012

Google+ Hangouts is more than just a promotional tool, but it is a great tool to use for any business, partly because it’s free. But you have to have a Google+ account to take advantage of it. So, once you do have a Google+ account, what can you do with hangouts? Why not explore Google+ Hangouts for your business?

Google 164

Google Tools Press Release Class 164

Convince & Convert

MAY 16, 2013

Let me share a few specific details, so you can get your company or your clients more business online. Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Simply doing a Google search for “ submit press release ” or “ submit news ” can bring up an amazing number of opportunities.

Real Estate 149

Real Estate Google Press Release News 149

Proactive Report

OCTOBER 24, 2011

We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? The press release is available here.).

Press Release 81

Press Release News Wireless Journal 81

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup Eventful 103

Webbiquity SMM

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Social Media Press Releases and Blogger Outreach.

Press Release 194

Press Release Tools Tips Vocus 194

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since. I disagree though that this is 1.0.

Press Release 40

Press Release Yahoo Syndication News 40

Proactive Report

AUGUST 8, 2009

Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Google followed suit and the PR profession has never been the same since. I disagree though that this is 1.0.

Press Release 40

Press Release Yahoo Syndication News 40

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. This is data driven and not an “arbitrary decision.”

News 158

News Google Tips Press Release 158

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Besides these blogs, our press release got picked up by Marketwire, BizJournals and MSNBC. All four of them were relatively larger companies and were interested in talking to us about reselling our product or integrating it with theirs. The press release and its coverage gave us the most calls from recruiters.

Press Release 142

Press Release Patterns Marketing Klout 142

Small Business Mavericks

APRIL 17, 2011

Steve Rubel, who is a bit of an Internet pioneer, has an interesting take on marketing in this global Internet economy. A media company. But what does it mean to be a media company? Whatever it is, if you are a media company, then you’re a power to reckon with.

Company 142

Company Wiki Case Study Press Release 142

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Build blogs and teach conversational marketing and business relationship building techniques. Help companies participate in existing social networks, and build relationships on their turf. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market.

Marketing 250

Marketing Wikimedia Startup Public Domain 250

The Realtime Report

JULY 17, 2012

Users are not happy with Facebook, according to a survey released today by the American Customer Satisfaction Index (ACSI). But Google+, a newcomer to the survey, tied for the highest score in the Social Media category. Scores for other social media companies include: YouTube (73), Pinterest (69), LinkedIn (63) and Twitter.com (64).

Press Release 194

Press Release Facebook Airlines Wikipedia 194

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

DECEMBER 6, 2010

To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ).

Press Release 211

Press Release Social Media Social Bookmarking Blogger 211

Harp Interactive

DECEMBER 1, 2009

Negative websites whose sole purpose is to provide a platform for your disgruntled customers to malign your brand (your keyword) can show up in Google search results and invade your search real estate. TV); enlist popular bloggers to avoid Google Clustering. Use electronic and traditional PR techniques and optimized press releases.

Reputation 249

Reputation Directory Press Release Real Estate 249

Adam Sherk

MARCH 24, 2011

Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct. While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video.

Press Release 191

Press Release News Social Media Research 191

Webbiquity SMM

DECEMBER 28, 2010

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit. Post on Google Buzz.

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

News 274

News Google SEO Postrank 274

Webbiquity SMM

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Tweet This!

Press Release 200

Press Release Tips HootSuite Alltop 200

Socialmedia.biz

AUGUST 11, 2019

Getting the right balance between the costs and the results you desire when marketing your product is of paramount importance. This cannot be overemphasized, especially when you are introducing a new product into the market. Maximizing your return on investment is the goal of marketing strategies that are very cost-effective.

Cost 98

Cost Brands Marketing Press Release 98

Proactive Report

JUNE 2, 2014

About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google calls “thin content” from the search rankings. There have been signs that Google is not too thrilled with press releases. ” writes Schwartz.

Press Release 98

Press Release SEO News Google 98

Dave Fleet

FEBRUARY 28, 2011

, to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Thanks to this, when a reputation issue hit, the company was able to communicate directly with its fans (alongside smart SEM) and manage the problem.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Oktopost

APRIL 11, 2022

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. For example, let’s say customers are placing Google searches that are relevant to your brand, but most of them end up going to a competitor’s site rather than yours.

Analysis 118

Analysis Price Influencer Sentiment 118

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Adam Sherk

NOVEMBER 23, 2009

Believe it or not, being indexed in Google and Google News is actually good for news sites. Google-less? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. – If You de-Index Will They Still Come?

News 101

News Google Hitwise Press Release 101

Josh S Peters

JANUARY 4, 2013

Enjoy the links below and let’s make this our best year as internet marketing professionals yet! How to fix (or improve) your company’s social media program. This is a phenomenal article about how to turn around what’s currently happening with far too many company’s social media programs.

Press Release 180

Press Release Social Media SEO Report 180

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats.

Statistics 106

Statistics Skills Analytics Press Release 106

Adam Sherk

JANUARY 11, 2010

We found official press releases often appear word for word in first accounts of events, though often not noted as such. While many people regard press releases as little more than throw-away text, the reality is that smaller news sources in particular do in fact use that content in full or repurposed form.

Study 147

Study News Press Release Report 147

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. To what degree that happens depends on how well Google does at improving the interface and functionality.

Sites 118

Sites News Google Facebook 118

Small Business Mavericks

APRIL 23, 2011

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? And that’s why marketing is important. It’s about positioning your company above the competition. E-mail marketing is one strategy for making that happen. Everyone needs groceries.

Marketing 173

Marketing Case Study Press Release Small Business 173

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Proactive Report

AUGUST 11, 2013

It’s just over a hundred years since the first press release was issued by a company in an effort to tell their story in the media. In 1906, after a railroad accident, the company hired a journalist to help them deal with the disaster and the media coverage. By 1995 companies were realizing they needed a website.

News 73

News Press Release Content Syndication 73

Small Business Mavericks

FEBRUARY 2, 2011

Are You Overusing Jargon In Your Press Releases? » Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. I’d be curious to know if any of those signals and features include crawling Google’s search results. If so, that could be a problem. So why not 100% sure?

Google 79

Google Press Release Case Study Small Business 79