Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing. Here are some guidelines. Create content?

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Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

JUNE 12, 2018

Automation can help with two very different segments of marketing. Of course, as you figure out what automation works for your mobile-only marketing , you will most likely take advantage of a wide range of templates through which you and your organization can provide instant alerts, surveys and other important messages for your customers.

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Mobile Creative Commons Template Templates 163

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

AUGUST 22, 2012

Lots of reasons for that, put forward by people much smarterthan I, which you can easily read about via a Google search. Clearly, the experiment of Facebook as a publicly traded company isn’t going well, though I think it is still too early to be called a failure. Google is much more like Apple, Facebook is more like Yahoo!).

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Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. So which one garnered more interest according to Google trends? Retail companies the world over are taking to holistic commerce and everything it brings to the table. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1.

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Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 8, 2017

Here’s a snippet from the article, you really must read it: “The world’s third-largest asset manager installed a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue on Tuesday morning as part of its new campaign to pressure companies to add more women to their boards.

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Campaign Patterns Banking Flickr 264

Waxing UnLyrical

SEPTEMBER 26, 2012

The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

JULY 12, 2018

As a starting point on the journey to build company or personal brands, it’s important to step back and think about the drivers of behavior. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Five words.

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Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

APRIL 9, 2020

It notes that Zoom has zoomed [sic] from serving approximately 10m customers a day at the beginning of the year, to 200m a day right now, and that’s not just for business: Responding to covid-19 has seen many people and companies realise that it had more to offer them than they had realised. This might seem like a no-brainer.

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Eventful How To Energy Training 334

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. So this week, it’s all Avinash, all the time!

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Two years ago when the Midwest had a massive heat wave, and the company had trouble keeping up with demand, plenty of cups of yogurt were spoiled in transit or at the store. Twitter Google+ LinkedIn Lessons in Listening and Customer Outreach From Chobani.

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Travel Price Consultant B2B 254

Waxing UnLyrical

FEBRUARY 5, 2014

Having persuaded Rod, Pete moved on to the larger market. Pete and Rod created packaging for the product and took an internet marketing approach. After auditing a class on internet marketing, they paid the professor of their course to create a website for them. Pete: People loved it, and so did their dogs.

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Startup Class Eventful Retail 237

Waxing UnLyrical

AUGUST 18, 2014

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies.

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B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

JUNE 22, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). Toon Time: Paid in Full.

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Publishing Google Company Twitter 185

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Tech companies are developing AI programs specifically to perform these tasks. Or worse, that AI will end civilization? Will people (e.g. will I) lose my job to AI?

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

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B2B Communities Facebook How To 230

Waxing UnLyrical

MARCH 22, 2013

Wouldn’t this be one of the basic marketing mistakes to avoid ? A company branded address seems more professional. shonali I do, however one CEO said I wasn’t a “real company” b/c of it. shonali I do, however one CEO said I wasn’t a “real company” b/c of it.

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Brands Consultant LinkedIn Yahoo 273

Waxing UnLyrical

JULY 13, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

Publishing 175

Publishing Google Company Twitter 175

Waxing UnLyrical

JULY 8, 2013

How To Get Leads With Content Marketing. Why: Michael Brenner provides an easy solution to content marketing that offers help rather than hard selling to generate useful business leads. Why: In this WUL post, I explain why several short stories rather than a few long ones can serve your company’s content needs.

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Content Resources Consultant Flickr 205

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. And I post great content, and often.

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Communities Facebook How To Consultant 234

Waxing UnLyrical

MAY 27, 2017

You know, from an objective marketing POV (“Boy, that sucks, let me file that away in the what-not-to-do folder” or “Oh, good one, I should steal that!”). This was a AAA-instigated rant, but really, it could have been any company that is not thoughtful about its communications. credit cards matters.

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Insurance Banking Discount Policies 169

Waxing UnLyrical

APRIL 29, 2016

Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. Twitter Facebook Google+ LinkedIn The Three Word Shortcut to Great Influencer Relations.

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Influencer Banking Consultant Training 100

Waxing UnLyrical

JULY 21, 2014

In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience. Do you need an Email Marketing or Marketing Automation Tool? Twitter Facebook Google+ LinkedIn Monday Roundup: Context.

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Consultant Flickr Resources Metrics 195

Waxing UnLyrical

JULY 11, 2012

Whether it’s free tools (Twitter Search or Google Alerts) or premium offerings, the main issue with social media listening is that it’s still (primarily) driven by keywords. After all, it works for Google on Search, right? If I wanted to find someone on search, I’d type in “HVAC companies in my hometown.”

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. In this guest post for Top Rank Marketing , Nicolette Beard explains how to make podcasting work for your business. Why: Why are audiences compelled by storytelling?

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Consultant Journal Flickr Resources 190

Waxing UnLyrical

JUNE 20, 2016

SMS Marketing: a Grossly Underrated Marketing Tactic. Why: “Oftentimes companies operate in silos, each department communicating different messages at different times. Twitter Facebook Google+ LinkedIn Monday Roundup: Smart Integrated Communications. Integrated Communications: Sink or Swim.

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SMS Retail Banking ROI 105

Waxing UnLyrical

AUGUST 29, 2012

Erin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). Toon Time: Nice to Tweet You.

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Team Publishing Google Twitter 164

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Perhaps more importantly, the measurements I use directly align with the business goals of my company. And how do I know that? Ummm … Why?

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Metrics Advertising Campaign Education 100

Waxing UnLyrical

JANUARY 3, 2013

Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. A large part of marketing is about gathering and analyzing information. This is a great way for companies to find re-sellers that are putting out the wrong prices. Field Agent.

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Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

JULY 12, 2013

Take, for example, this paragraph: “I wrote this book as a reaction to the landslide of punditry that prescribes ‘make your company amazing’ as a strategic approach. Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. Or several. Actually, many, many, many of them.

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eBook Case Study Resources Consultant 265

Waxing UnLyrical

JUNE 27, 2012

It still doesn’t bet Google, but if you want an opinion from your family and friends, Facebook will give it to you in real time. And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.” What made it different?

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Social Media Campaign Flickr Buy 227

Waxing UnLyrical

MAY 14, 2013

Why: Jay Baer applies the age old question to social media marketing. K” is King in Brand and Company Naming. Twitter Facebook Google+ LinkedIn Tuesday Roundup: Dance Like A Chicken. Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. The Chicken and the Egg Social Media Conundrum. Based in the Washington, D.C.,

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Wikimedia Consultant Resources Social Media 243

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. ” In her mind, it appears to mean succeeding at a Fortune 500 company. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012.

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Yahoo Widget Flickr Social Media Management 250

Waxing UnLyrical

FEBRUARY 19, 2013

Investigate a specific market so you have less competitors and more specialization. But I’m also not going to position as a full-service marketing firm. This period includes non-project brainstorming and innovation, as well as marketing. At an established company, innovation is an incredible benefit, perhaps even a must.

Education 235

Education Project Exercises Startup 235

Waxing UnLyrical

JULY 29, 2013

Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. Twitter Facebook Google+ LinkedIn Weekly Roundup: Stay Focused. Vacation, Rest and Balance.

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Consultant Flickr Energy Resources 191

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Twitter Google+ LinkedIn How Socially Responsible Communications Maintain Your Community Cool.

Communities 239

Communities Case Study Patterns Study 239