Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. It’s obviously too soon to tell, but Google has made great strides to dominate the online world.

Google 107

Google MySpace Privacy Forums 107

Small Business Mavericks

OCTOBER 28, 2015

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at. People still use them.

B2B 70

B2B Forums Marketing Proposal 70

Small Business Mavericks

DECEMBER 13, 2012

Online marketing opportunities are growing all the time. As the opportunities expand, it becomes more and more important for small business owners to diversify their marketing efforts. Dr. Pete has shared his list of 5 ways to diversify your online marketing. Marketing has always been a diversity discipline. And traffic.

Marketing 107

Marketing Small Business Google Course 107

Small Business Mavericks

FEBRUARY 2, 2011

» Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. I’d be curious to know if any of those signals and features include crawling Google’s search results. Evidently, Google thinks Bing could be doing something underhanded as well. If so, that could be a problem.

Google 79

Google Press Release Case Study Small Business 79

Small Business Mavericks

APRIL 23, 2011

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? And that’s why marketing is important. It’s about positioning your company above the competition. E-mail marketing is one strategy for making that happen. Everyone needs groceries.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

JANUARY 18, 2016

And the author is talking specifically about social media, but many book authors (and business owners) write blog posts then share the through social media as a part of their overall marketing strategy, so I’m going to lump blogging and social media here into one heap. Google has changed its search algorithms thousands of times.

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

SEPTEMBER 20, 2011

More businesses will promote events through social media in the future, especially if Google+ hangouts takes hold. E-mail marketing , of course, has always enjoyed high numbers. It’s not really surprising, though I expect that number to decline as social media and other online marketing channels rise.

Eventful 87

Eventful Hubspot Marketing Statistics 87

Small Business Mavericks

APRIL 3, 2011

» GoDaddy: Good Marketing Or Reputation Problem? But recently, the company has taken controversy to a new level. 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem? 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?&# GoDaddy has been the center of controversy before.

Small Business 105

Small Business Reputation Case Study Marketing 105

Small Business Mavericks

AUGUST 28, 2013

Google Authorship has been a hot item in SEO circles and where Internet marketers hang out. It hasn’t really caught on in the broader market – yet. Google says no. Google doesn’t want you to use the rel=author markup for any author other than a real person. But you should know about it.

Publishing 98

Publishing Engineering Google SEO 98

Small Business Mavericks

NOVEMBER 29, 2011

In the meantime, I expect Google to keep increasing search complexity such that it’s prohibitively expensive to make & market a small independent commercial website. In Aaron Wall’s world, big companies win because Google let them win. It’s just cynical. Maybe I’m naive.

SEO 93

SEO Domain Name Hosting Small Business 93

Small Business Mavericks

JULY 23, 2011

How does Google Maps rank your business for searches conducted? But your Google Maps listing will be ranked based on a user’s search query and your location from their search location. But your Google Maps listing will be ranked based on a user’s search query and your location from their search location. Prominence.

Automotive 161

Automotive Small Business Hotels Apple 161

Small Business Mavericks

APRIL 22, 2011

Do you have a company blog ? Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Needless to say, the more often you blog, the more likely you are to realize these benefits. If not, why not?

Small Business 168

Small Business SEO Case Study Press Release 168

Small Business Mavericks

JUNE 2, 2014

Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. What happened to eBay is no surprise, and they aren’t alone.

Adwords 93

Adwords Paid Search Small Business Google 93

Small Business Mavericks

OCTOBER 21, 2015

Since August, local search gurus have been bemoaning the loss of Google’s 7-pack, which has been reduced to a 3-pack. A 3-pack in Google search results will always be based on the proximity between a searcher’s location and the location of the businesses that appear there. You bet it is.

Directory 70

Directory Journal Engineering Review 70

Small Business Mavericks

JUNE 5, 2011

They’ve abandoned the old-fashioned Internet marketing channel of search engine optimization in favor of the easier to manage social media channel. Google constantly updates its algorithms. Nevertheless, companies are abandoning it. But I don’t think that’s a wise choice. Only the truly initiated will succeed.

SEO 173

SEO Small Business Fashion Engineering 173

Small Business Mavericks

MARCH 19, 2015

I was talking with someone who works in a company specializing in helping local businesses become effective in their internet marketing. This particular company had done what so many small businesses used to do a few years back — they bought links. The problem is, it doesn’t work any more.

SEO 70

SEO Engineering Small Business System 70

Small Business Mavericks

APRIL 6, 2011

If you ask Forbes Media and Reputation Institute, Amazon is the most reputable company in the world today. Did you think it was Google? Amazon’s reputation is not based on its brand or its products, which makes me wonder if Google would have ranked higher had product been a criteria. That tells me something.

Small Business 93

Small Business Reputation Case Study Press Release 93

Small Business Mavericks

SEPTEMBER 28, 2011

They want to steal you away from Google AdWords. Facebook wants to encourage small business owners to advertising using Facebook Marketing Solutions. I think Google is just a little bit concerned too. They’ll make more money, you’ll get more business, and Facebook can topple Google from king of the Internet mountain.

Adwords 87

Adwords Facebook Small Business Advertising 87

Small Business Mavericks

APRIL 18, 2011

The Changing Face Of Article Marketing » UberMedia, Mixx, And Twitter Remember the social media website Mixx ? There are always changes in the market. Companies come and go, mergers happen, and acquisitions change the landscape for users. I just tried to revisit Mixx and couldn’t get to it at all.

Small Business 156

Small Business Tweetdeck Twitter Microblogging 156

Small Business Mavericks

SEPTEMBER 22, 2014

When an online marketing expert like Neil Patel asks “ Is Paid Search Ineffective for Online Marketing? Paid search gives new or small companies immediate brand exposure. eBay did a study showing improvement in click-throughs when PPC was gone, but Google did a study that showed no difference.

Paid Search 110

Paid Search SEO Small Business ROI 110

Small Business Mavericks

JULY 25, 2012

This is going to kill a lot of free SEO tools, and it could very well put a dent in Bing’s overall market share as well. Some smaller companies already cannot afford to pay an SEO consultant for services, so they end up doing it themselves if at all. In that case, they may not mind losing market share to Google.

API 98

API Microsoft SEO Engineering 98

Small Business Mavericks

APRIL 28, 2011

Hurley and Chen are co-founders of YouTube, which they sold to Google awhile back. They’ve already been a big part of two other Internet companies that achieved superstar status – PayPal and YouTube. Unloads Delicious Yesterday, the Internet’s largest has been – Yahoo! How about YouTube? a long, long time ago.

Delicious 156

Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

JULY 20, 2015

Both of these are understandable, but what do they mean for marketers? Also, many companies ask for too much information. This is also significant for e-mail marketers. It’s interesting to also note 45% of people who sign up for a newsletter or e-mail list also ignore future messages from the company.

Issues 70

Issues Newsletter News Sites 70

Small Business Mavericks

OCTOBER 11, 2012

More and more, companies are starting to use social media for more than straight up marketing. Here are three very powerful ways to use social media (Facebook, Twitter, LinkedIn, Google+, et. Do it openly so that everyone following you can see that you are a company that takes customer service seriously.

Social Media 110

Social Media Reputation Discount Issues 110

Small Business Mavericks

APRIL 21, 2011

Marketing today is a far cry different than it was in 1950, or 1980, or even in 2000. It’s the best search engine marketing money can buy. Article marketing – Article marketing is not dead. Press releases – Write and publish a press release online every time your company does something remarkable.

Small Business 161

Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

SEPTEMBER 10, 2011

.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Fail to track your marketing efforts. Many a company has risen from the social media pile with egg on their face because of some silly mishap that could have been prevented.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

MARCH 15, 2013

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working.

Retail 93

Retail Analytics Wireless Buy 93

Small Business Mavericks

JUNE 5, 2015

The Rise of Google+. Another interesting thing to come of out of this survey is the second place positioning of Google+ as the social media platform that delivers the most ROI. Google+ is typically not mentioned as the favorite ROI destination among small business owners. The survey results don’t give us any indication.

ROI 70

ROI Social Media Survey Small Business 70

Small Business Mavericks

APRIL 29, 2011

Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., Tags: content , repurposing content This entry was posted on Friday, April 29th, 2011 at 7:49 am and is filed under Small Business Internet Marketing.

Content 156

Content Hubpages Case Study Press Release 156

Small Business Mavericks

AUGUST 8, 2011

As marketers, we like to talk about how you can brand yourself wherever you go. You can brand yourself on Google and Bing. Can you brand your company through Facebook? Keep in mind that you and your company – even if it is a sole proprietorship – are two different things. You can brand yourself on billboards.

Brands 98

Brands Facebook News Company 98

Small Business Mavericks

OCTOBER 18, 2012

If you are an artist or author, presenting yourself to potential readers is a different kind of marketing than a small business owner that provides a service. You can now sort connections by company and a few other criteria. You can now sort connections by company and a few other criteria. The presentation should be different.

LinkedIn 101

LinkedIn Social Networking Small Business YouTube 101

Small Business Mavericks

FEBRUARY 27, 2011

I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. The idea is for your customer to scan a “barcode&# -like image with their cell phone and immediately be taken to your web page to download something, sign up for your newsletter marketing list, or to buy something.

Small Business 117

Small Business Case Study Press Release Mobile 117

Small Business Mavericks

JUNE 26, 2011

Keep in mind that Google Offers is barely two months old, so the study could be biased. Subscribers who bought a deal at Groupon equal 47% compared to 22% for LivingSocial and 12% for Google Offers. But Groupon and LivingSocial have been going at it for some time now.

Retail 170

Retail Survey Study Sites 170

Small Business Mavericks

DECEMBER 7, 2011

Yes, large corporate companies advertise all the time and spend large amounts of money to do so. Use Google Local to list your business. In the business world, advertising is everything when it comes to keeping a business going. Especially small businesses. A lot of people can’t do that when running a small business on a budget.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

MARCH 7, 2011

It seems the top three reasons people un-Like companies on Facebook are: The company posts too frequently Their wall was too crowded with marketing posts The content became repetitive and boring over time The same question asked of Twitter followers showed the same top three responses, but they were in reverse order.

Case Study 98

Case Study Press Release Comparison Small Business 98

Small Business Mavericks

FEBRUARY 14, 2011

Penney’s search firm, SearchDex , after Google discovered the paid links. Penney directed SearchDex to buy links, in which case, both companies are at fault. Don’t think the company’s silence means that J.C. Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? You might have guessed.

Small Business 79

Small Business Case Study Retail Press Release 79