Direct Marketing Observations

article thumbnail

What Determines Social Media Success in a Company?

Direct Marketing Observations

Google+ came and went. It doesn’t matter whether you’re using it for marketing, sales, HR or recruiting. At EY it was on behalf of our clients. At Accenture it was all about promoting Accenture. It’s crazy to think that in the span of nine years, we now have a mature Instagram and Pinterest. Poof, gone.

article thumbnail

What Does it Mean When Social Media Companies Can’t Survive?

Direct Marketing Observations

Both companies had traffic and users, and both applications were free, but the problem was, they could not figure out how to make a living off of a social utility. Sure we’ve had a ton of companies that have gone belly up , but what does it mean today? Tags: Facebook social media google microsoft jay baer 12seconds.tv

Company 183
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Content is under scrutiny? It’s about time.

Direct Marketing Observations

Recently we were doing some work for a very prominent client where in the analysis of brand mentions we had to sort through thousands, yes thousands, of useless pages of content on websites that were set up as splogs to drive better search results around pages geared towards Google Adwords. Google and search dominate the web.

Content 162
article thumbnail

Social May Artificially Validate Motivation and Intent But…

Direct Marketing Observations

You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. Most companies don’t have enough time to wait for that!

Price 182
article thumbnail

Social Media: What’s Right, What’s Wrong, and What’s Next?

Direct Marketing Observations

It was cool, different and most of all it was viral which is the holy grail for all digital marketers. I fear that we are getting caught up in the semantics of social media to an extent that it is bogging down not only us, but also companies of all sizes struggling to make money. What’s wrong with social media?

article thumbnail

The Conundrum of Content

Direct Marketing Observations

It’s what keeps companies and organizations in the public eye. You may get lucky and find someone who plays in the same space but it takes some vetting to find that company or person. Thus, the old adage or statement that “we’re going to create a viral video” is equal parts foolish and unattainable.

Content 207
article thumbnail

Monitor your social space with 7 tools and 16 minutes of setup.

Direct Marketing Observations

So what do you do if you want to monitor your space, your company, your name and your competition? Google Replay. To check out this feature, do the following: Go to the Google homepage, click on the show options link, and then click on updates. Some handy uses of Google Alerts include: monitoring a developing news story.

Tools 179