Dave Fleet

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A Digital Lens on the U.S. Election

Dave Fleet

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 305
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Search Engines Are A Conduit, Not A Source

Dave Fleet

Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Think about it – when you look for information on something, you go to Google (or Bing, or Ask.com, or whoever…) and type in your query. And yes, some companies aren’t paying attention.

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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

, to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. Thanks to this, when a reputation issue hit, the company was able to communicate directly with its fans (alongside smart SEM) and manage the problem.

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A Digital Lens on the U.S. Election

Dave Fleet

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This week was a useful reminder that the reality within the marketing industry does not mirror the reality of the average person.

Analytics 150
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Is “Social Media” Hurting Social Media?

Dave Fleet

Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. How many companies have you encountered taking a scorched earth approach to their social media activities?

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Compete Responds To Criticism

Dave Fleet

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277
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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Fast Company: Google Gives More Prominence to Social Search. Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. The Internet in dictatorships. Augmented reality and social collide. QR ideas for business.

Mobile 262