Akamai Marketing

SEPTEMBER 20, 2011

The people in YOUR company understand the needs and views of your customers better than anyone else, why wouldn’t you want them to be involved. Be ready to share some of the nitty gritty of your company’s inner workings with a social media professional and allow them to help you through the process.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

JULY 28, 2011

PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Think beyond the marketing team. Are you trying to create community?

Press Release 238

Press Release Klout Technorati Metrics 238

Akamai Marketing

JUNE 26, 2012

I recently did an internal survey for a large company which showed tremendous support from executives, but less enthusiasm from staff. Well, social media IS grass roots, but I think the average employee doesn’t embrace social media at their own company for many reasons. This really stood out for me. Why is this? It experiments.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

NOVEMBER 1, 2011

I personally consider this a conservative valuation since independent coverage of your product, company or services holds more weight than an advertisement. Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 22, 2011

This is super ideal for companies who are trying to keep track of their Twitter conversations and has serious CRM implications. Here too you can see from a single dashboard the Google Analytics info, Twitter info and Facebook pages info. But what’s even cooler, is that ALL of our conversations back to the beginning (9 mos ago).

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JULY 23, 2012

In most companies, businesses and nonprofits there is only one person managing an account, that person is rarely a senior communications executive. Also, use Google Alerts. You can set Google Alerts to let you know immediately when news breaks. This speaks to internal processes. Internal Processes for Scheduling Tweets.

Twitter 149

Twitter HootSuite Training News 149