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What Determines Social Media Success in a Company?

Direct Marketing Observations

Google+ came and went. It doesn’t matter whether you’re using it for marketing, sales, HR or recruiting. At EY it was on behalf of our clients. At Accenture it was all about promoting Accenture. It’s crazy to think that in the span of nine years, we now have a mature Instagram and Pinterest. Poof, gone.

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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

Every marketer knows that having a robust online presence is essential for boosting brand awareness and driving sales. But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. A catchy, informative header can work wonders in communicating what your company is all about.

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Want to own Google Page One?

Sherrilynne Starkie

If you want to own Google Page One for your key search terms, I’ve shared my secrets in this recent webinar for my friends at Agility PR, the software and services company for public relations professionals. A lot of marketers put considerable time into creating content and growing their social media following.

Google 221
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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The Dos And Don’ts Of Social Media Marketing For B2B Companies

Keyhole.co

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 298
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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. I always push back on this.

Marketing 284