Kikolani

MAY 3, 2016

As recently as decade ago, “content marketing” was an unknown term to the average marketing executive. Today, virtually no company, large or small, can deny the importance of content marketing or the need for a strong web presence. Good content marketing makes a person stop, read, think and act.

Tools 94

Tools Content Marketing Curata 94

Adam Sherk

SEPTEMBER 3, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it. This is data driven and not an “arbitrary decision.”

News 158

News Google Tips Press Release 158

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche.

Advertising 105

Advertising Social Media Strategy Tools 105

Kikolani

DECEMBER 4, 2012

It seems everyone’s obsessed with online marketing, from the growth of search engine marketing and Google controlling the majority of searches in the US to social media marketing with Facebook and Twitter being the hottest topics at the moment. Direct mail is another method of offline marketing. Direct Mail.

Marketing 154

Marketing Message Boards Conference Flickr 154

Buffer Social

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created a Google Form to collect nominations. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brands 82

Brands Marketing Hosting Eventful 82

Proactive Report

NOVEMBER 3, 2022

It’s often used to talk about “cleaning up Google results”. The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. By Mike Falkow. Reputation management definition.

Reputation 98

Reputation Campaign Energy Curation 98

Small Business Mavericks

OCTOBER 28, 2015

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at. People still use them.

B2B 70

B2B Forums Marketing Proposal 70

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Sure we go to lots of big box stores, and buy from faceless companies every day. It’s not just marketing.

Content 100

Content Marketing Cost Buy 100

Twist Image

OCTOBER 31, 2017

Here are just some of the creepiest developments from Amazon in the past short while that should make every brand, marketer and consumer pay attention: Creepy Voice. Sure, Amazon Prime is wrapped up with "free" content (movies, TV shows, books, magazines, etc.), content marketing. digital marketing. marketing agency.

Company 61

Company Retail Price Privacy 61

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 142

Content Consultant Marketing Price 142

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? But CNN did get two embedded video listings on the page, beating out YouTube: Finally, for the query “mosque near ground zero ABC” NPR and AP got the Google News listings, not ABC.

News 113

News List Google Embedding 113

Socialmedia.biz

MAY 11, 2016

T he days of classic marketing strategies are far behind us. While big companies still choose to spend big bucks on commercial ads online, on TV, on billboards, and in magazines, this method is losing its efficacy. Clearly, companies have taken note of the changing field of marketing and are turning to alternatives.

Influencer 68

Influencer Strategy Brands Marketing 68

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. To what degree that happens depends on how well Google does at improving the interface and functionality.

Sites 118

Sites News Google Facebook 118

Adam Sherk

AUGUST 20, 2009

Google employee “Inbal” later provided a more specific time window, indicating “the rate at which we recrawl may vary, but we try to go back and check for changes in article content within the first 12 hours after we first find it.” I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Twist Image

JUNE 24, 2013

At the same time, I was already publishing a couple of music magazines that were becoming successful. In a very non-traditional fashion, my mother said, "If the magazines don''t work out you always go back to school, but if you stay in school and stop publishing those magazines, you will never know what could have been.

MySpace 110

MySpace Marketing Digg Education 110

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 130

Content Consultant Marketing Price 130

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. He then collaborated with a magazine to create a data map of his life. “In A good example is Jana, a company that makes users a partner in their own data. Canada (Photo credit: Wikipedia).

Data 327

Data Foursquare Conference Wikipedia 327

Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Examples range from Google News and Yahoo! “Traditional&# media is struggling. Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now.

Aggregator 187

Aggregator Paper.li B2B Content 187

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

OCTOBER 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? So if you link to your Twitter account on your Google profile the people you’re following on Twitter become part of your social circle. If not how do we get there?

Google 109

Google Google Reader Press Release Survey 109

Hootsuite

MARCH 11, 2020

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. Connect with a younger demographic.

Marketing 145

Marketing URL Features Platform 145

Adam Sherk

NOVEMBER 23, 2009

Believe it or not, being indexed in Google and Google News is actually good for news sites. Google-less? What Horrible Things Did Time Magazine Do in 1964? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. – If You de-Index Will They Still Come?

News 101

News Google Hitwise Press Release 101

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Big brands don’t seem to like SMS as a marketing media.

SMS 87

SMS Marketing ROI API 87

Adam Sherk

MAY 13, 2009

Initially Google is supporting data on reviews and people. Initially Google is supporting data on reviews and people. You can follow Google’s guidelines for marking up structured data to learn how to do it, including the specific properties for reviews. What Horrible Things Did Time Magazine Do in 1964?

Review 100

Review Google Embedding Press Release 100

Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Buffer Social

JULY 12, 2023

When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it.

SEO 77

SEO Sites Social Media Metrics 77

Twist Image

APRIL 2, 2013

Think this is a scene out of some Mad Magazine parody that mixes The Terminator with Mad Men ? For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? Google is not alone. Facebook served close to $4.5

Marketing 109

Marketing Adwords Advertising Publishing 109

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

MAY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines? So it appears this tip is intended to make it easier for Google News to understand the correct title for articles, as opposed to being a “must do&# to prevent an issue.

News 100

News Google Syndication Press Release 100

Twist Image

FEBRUARY 16, 2012

Recently, a major media company reached out to me to discuss what they called, "a new business opportunity," for Twist Image. The tragedy here is that I may have needed this company's services, but I would not have led this conversation - it would have been someone else within my organization. We settled on a date and time.

Marketing 97

Marketing Findability LinkedIn Advertising 97

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. So, how can you get the best of both worlds and create an all-rounded marketing plan to make your business shine in 2020? What Is Content Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Bill Hartzer

NOVEMBER 29, 2012

Before you get started on the Google Display Network (GDN), or even if you’re already engaged in display campaigns there, it’s important to understand the five aspects of this channel that most greatly affect the outcomes of those campaigns, and to manage these aspects with precision and daily awareness. Test Keyword Lists.

CPA 100

CPA Conversation Google Consultant 100

Convince & Convert

APRIL 15, 2016

As a digital marketing expert, I inevitably find myself struggling to keep up with the happenings around the world. The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help.

Google 60

Google Wikipedia Content How To 60

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. So fast that just a decade ago, most of us had never heard of it – today, the tactic is used by 93% of marketers. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 44% of marketers have a documented content strategy.

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

APRIL 2, 2015

The brand wasn’t targeting consumers, but transport companies. In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic.

B2B 60

B2B Marketing Microsoft Hubspot 60

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. That’s why we’re such big fans of quick and efficient marketing graders. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 70

Social Media Marketing URL Metrics 70