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Which social media channels should your brand be present?

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But with so many social media platforms out there, how can your company make such a big decision? As of writing this article, the same question has been asked by millions of people, with over 425 million Google results striving to answer it. Good customer experience is another goal for companies entering social media channels.

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How to Plan Your Social Media Strategy for Better Engagement

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Why does every company need a social media strategy? Why does every company need a social media strategy? There are 3 main reasons why your company should use a social media strategy: alignment, engagement, and efficiency. Tools like Google Trends can help you find those subjects. What is a social media strategy?

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24 Tools Every Social Media Manager Should Use

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Tailwind tracks activity across Pinterest about your company, products, and competitors. In addition to the general reporting of growth and engagement, you can connect Google Analytics to track conversions and see which activity is most profitable. Google Trends. Google Trends is a valuable tool to search for topics and trends.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

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In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn. Of course not.

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Why LinkedIn Is Now Such a Powerful Content Marketing Tool

Visually SM

In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. In February 2014, the company announced it would begin rolling out its blogging platform to all English-speaking users. And then there’s LinkedIn. Of course not.

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16 Tools Every Social Media Manager Should Use

Visually SM

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Visually’s Google Analytics Report.