Social Media Strategery

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Sometimes Simplicity Leads to Big Innovation

Social Media Strategery

From Tesla to Google to Amazon, tech companies are entering into new markets and disrupting brands that have controlled market share for decades. And the latter is something that every employee at every level at every company should be striving to do. This is the genius of Intuit’s “ Follow Me Home ” program.

Startup 50
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The Social Media Resolutions I Want You to Make

Social Media Strategery

Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable. I will do at least a cursory Google search before I write a new post to see what other people are saying about the topic about which I’m going to write.

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Trending Sources

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

According to data from DOMO and Column Five Media, every minute of every day sees over 2 million Google searches, 571 new websites, and 48 hours of new YouTube video. To keep up with social networks’ efforts to monetize their massive online audiences, companies are allocating more resources to keep up. billion industry.

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Entrepreneurs: Celebrated in the Private Sector, Hidden in Government

Social Media Strategery

Google , the search engine that processes more than a billion searches a day, was founded by two graduate students. Apple, the ubiquitous electronics company behind the iPhones and iPods we all carry around with us, was started by three guys building computers in their basement. Read Fast Company. Read Wired.

Gov 2.0 126
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Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

All it takes is a simple Google search and you’ll easily find millions of blog posts, white papers, presentations, and case studies on social media best practices. Because they had one thing the other teams didn’t – Hall of Fame talent running the play. The current world of social media isn’t all that different.

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Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

But don't try to use Pinterest, Highlight, Path, and Google+ just because you saw some social media nerds saying it's the "next Facebook!" All the bells and whistles and new features are great, but don't get distracted by the latest tools.

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Can Greater Social Connections Improve Higher Education?

Social Media Strategery

note: Neither my company or I have any financial interest in Inigral or the Schools App - I am writing this solely from the perspective of an SMCEDU Advisory Board member]. Community Pages are mainly good for Facebook’s attack on Google search and Wikipedia search results. Below is our Q&A.

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