Sherrilynne Starkie

DECEMBER 3, 2017

This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. News from Google, SnapChat, Facebook and Instagram. Voice search is about to get a lot more important to local business as lead generation comes to Google Assistant and Google Home. Visit Santa's Village via Google. Sherrilynne Starkie.

Engagement 225

Engagement Remix Instagram Google 225

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. It’s Gmail’s 15 th birthday, so Google is launching two new features.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords.

News 243

News Policies Reputation Consultant 243

Sherrilynne Starkie

MAY 2, 2018

New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. The company is now making YouTube TV programming part of Google Preferred, its premium video advertising program. Google has created a new audience segment in AdWords called “light TV viewers.” Follow List. Embed List. May 02, 2018.

Social Networking 230

Social Networking Adwords API YouTube 230

Sherrilynne Starkie

DECEMBER 20, 2020

Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They could be sharing stories about their work and the company’s missions and achievements on their own networks to help build awareness of the new apartments.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

NOVEMBER 8, 2018

Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Google My Business rolls out new feature. Google My Business added the ability to announce the date a new business is opening directly in Google Maps and changed how it manages businesses that are within specific service areas.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 2 LinkedIn’s new ways to track companies.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JANUARY 28, 2012

Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy. The company has more than 60 privacy policies tied to its various products and services and so, in March 2012, it will be streamlining this all down into one policy. Maybe it is.

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Policies Privacy Newsletter Google 324

Sherrilynne Starkie

MARCH 26, 2018

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. And once you've asked for one and applied for the job, you're 4X more likely to hear back from a recruiter at that company. Google invests in real news quality. Follow List. Embed List. Mar 26, 2018. Mar 26, 2018.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

OCTOBER 15, 2018

Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. They could be sharing stories about their work and the company’s missions and achievements on their own networks to help build awareness of the new apartments. In Summary.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

DECEMBER 18, 2017

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. 3D printing company, Makerbot, boosted sales leads by 30 per cent with industry-targeted lead ads. I’ve been helping companies leverage Facebook ads for about 10 years now.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

MARCH 6, 2019

We helped a technology company develop and launch a ‘sonic logo’. But, perhaps more importantly, it sets the company up to capitalize on what is probably the biggest disrupter of today’s marketing and communications, voice search. Amazon Alexa and Google Home devices are becoming pervasive and are changing how people search online.

Brands 170

Brands Sample Samples News 170

Sherrilynne Starkie

NOVEMBER 28, 2017

But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Earlier this year newspaper publishers asked the Federal government to provide $350 million annually and to change the tax code to help them compete with Facebook and Google for advertising budgets.

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

DECEMBER 7, 2013

And by ‘someone’ I mean it was the Hudson’s Bay Company. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. Related posts: You star in this Google ad.

Retail 296

Retail Adwords Statistics Privacy 296

Sherrilynne Starkie

JANUARY 3, 2019

Content format innovation, Google analytics certification feature too. Social media platforms among top list of companies for 2019 IPO. A slew of tech companies is considering going public this coming year. These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. — SS.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

FEBRUARY 16, 2013

Google Alerts are a great free tool that can help. If however, the situation is not rectified, consider filing a complaint with Google which could result in the offending website being de-indexed. If none of these tactic work, a cease and desist letter from your lawyer to the company that is hosting the site usually works.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords.

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The company does not participate in the collection of the debt, nor does it take a percentage of any monies the Claimant recovers. ” The Debtor List is free to use.

Social Media 297

Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

AUGUST 18, 2014

Earlier this year, Facebook paid about $16 billion (USD) to acquire WhatsApp , a mobile messaging company. Google goes for mobile lifestreaming. Facebook says that shift will allow both mobile applications to work more efficiently. Currently, mobile users outnumber Messenger users by five to one. Native advertising is here to stay.

Facebook 283

Facebook Wikipedia Mobile Applications 283

Sherrilynne Starkie

AUGUST 27, 2018

The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. Google “online social media courses.” And all too often, these young professionals come up wanting when it comes to social media skills. Social Media Certification.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

JUNE 22, 2013

In short order, we’ve adopted these tools, and there is a lot new ones coming out such as Google Glass and the Apple smart watch, Pebble, said Young. A good example is Jana, a company that makes users a partner in their own data. Big Data’s Not for Big Companies Only. We have a digital cloud around us. Related articles.

Data 327

Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

MAY 11, 2013

Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. Companies redesigning products for aging boomers. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. PLEASE LIKE MY FACEBOOK PAGE.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

MAY 2, 2015

A week after having a series of snaps reposted to Instagram , Royal Bank of Scotland announced tha t Chairman Rory Cullinan would be leaving the company. Related posts: Improvements to Google+. Coincidence? It seems the banking boss had used Snapchat to send his daughter some messages about how boring his job is. Related articles.

Banking 150

Banking Social Networking Instagram Education 150

Sherrilynne Starkie

SEPTEMBER 17, 2012

Include also any relevant social media statistics: i.e. number of Facebook friends, Twitter followers, Google PageRank , number of blog subscribers etc. It’s also helpful to include the names of other the companies and brands the blogger has worked with. Think long-term. It all goes back to having strong relationships.

Blogger 367

Blogger Brands Tips Influencer 367

Sherrilynne Starkie

JUNE 21, 2018

This week's top 5 must-know news from the world of social media including Google Podcast, LinkedIn Kudos, Reddit Ads, Instagram Algorithm and Cisions's Influencer tool. New podcast app from Google. Google has released a new podcast app for Android. followers . Top Five: New apps, new features in social media. Follow List.

Features 38

Features Social Media Reddit Module 38

Sherrilynne Starkie

JANUARY 20, 2020

Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online. Start with setting up online monitoring for mentions of your company name, brands and products and services. Earned Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. It confers a powerful, unbiased endorsement for an idea, a company, a brand or a product. But it usually takes about three months’ effort to start seeing your company mentioned in the news media.

News 404

News Report Software Badge 404

Sherrilynne Starkie

MAY 16, 2018

This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. New Google One adds storage and much value. Top five: New features from social network giants. Listly by Sherrilynne Starkie. May 16, 2018. Influencer marketing data as bonus. Follow List. Embed List. May 16, 2018.

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. These features will allow people to judge the credibility of brands and companies on Facebook. Google's new video tutorials for data analysis. Follow List.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. New Google My Business app now available. — SS.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

APRIL 17, 2018

Top five: Google offers support to publishers. This week's top five must-know social media news features Google's Funding Choices. Google helps publishers recover lost revenue from ad blocking. Google is expanding Funding Choices to 31 additional countries over the next few weeks. Sherrilynne Starkie. followers .

Publishing 49

Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. — SS.

Facebook 150

Facebook Committee Sports YouTube 150

Sherrilynne Starkie

FEBRUARY 1, 2014

Because, according to Google, up to 90 per cent of all media consumption is now screen based and continuing to use a format designed for paper and ink just doesn’t make sense. In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

DECEMBER 4, 2009

The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox , the Isle of Man printing and stationery company, was issued this week. A few years ago a Manchester company, The British Amulet, group made 2,500 people redundant by text message. This story is my editorial contribution. Preparing the team.

News 170

News Instant Messaging SMS Reputation 170

Sherrilynne Starkie

DECEMBER 27, 2020

From there as it owns YouTube, Google ’s machine learning will automatically serve the most efficient combination of these formats. A recent video reach campaign by the Ford Motor Company lowered the overall costs by more than 20 per cent.

Video 307

Video Content Statistics YouTube 307

Sherrilynne Starkie

AUGUST 16, 2018

Facebook, Twitter and Google are all working to transform. Similar to saying “Alexa” to activate the Amazon Echo or “Ok Google” to activate Google Assistant, these Lenses require activation words such as “hi” or “wow” to animate. That gives Google the two top spots. The major theme is that times are changing.

News 45

News YouTube Newsletter Activities 45