Jeff Esposito

JANUARY 21, 2014

With such a focus on content, it is getting harder for companies to slap together stuff that can compete. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. In-House Content Creation Teams. 6. Better Content Distribution.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? I am sure some of you do, but I am willing to wager that the majority of companies out there have some guesses, but not much beyond that. or Google analytics can show the traffic driven to your site from social media.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

FEBRUARY 6, 2013

This is a video-chat feature where companies can have a real-time conversation with up to 10 people at a time. It is also a great way to add some personality to your company and is a great medium to utilize for a monthly tip or demonstration. Below are five that you should give a quick look to.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

JANUARY 8, 2014

Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere? or updates from professional groups and companies that I love (Under Armour, Samuel Adams and Jimmy Fund) in my feed. What do you want to see when you come on the platform? Less can be More. The answer is No.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JUNE 24, 2013

Whenever a celebrity makes a mistake, a company misspeaks, a natural disaster or political snafu occurs, bloggers take it upon themselves to pen a post of what we can learn from X. In all honesty the Miami Heat winning the NBA title will not teach you anything about social media neither will posts about Kanye naming his kid North.

Industry 50

Industry Eventful Blogger Feed 50

Jeff Esposito

JANUARY 27, 2012

People trust social networks more than companies so it can help in the conversion cycle. Facebook, Twitter, Myspace to Google: Don’t be evil – I find it interesting that the social networks are teaming up to poke holes in Google’s social search. I am not going to lie, but it doesn’t surprise me.

MySpace 37

MySpace Social Networking Travel Conference 37

Jeff Esposito

OCTOBER 13, 2011

Google Engineer: “Google+ is a Prime Example of Our Complete Failure to Understand Platforms” – File this under “shit that was public” or “social media snafus.” The real problem this shows is a cultural ideal from developers that confirms that Google knows numbers, not people.

Google 31

Google Social Media Engineering Groups 31

Jeff Esposito

MARCH 2, 2012

In this case of this story it was Carnival Cruise Lines, the same company whose ship I met my wife on and had such regard for. The Mounting Minuses at Google+ – at some point Google is going to have to do something about Google+. This can be a rebrand a search evolved or just a connective tool to their products.

Journal 39

Journal Google Eventful Social Media 39

Jeff Esposito

SEPTEMBER 6, 2013

As folks in social roles move up the ladder at their company or agency, it’s easy for them to lose track of the true work needed to get stuff done. Matt Cutts: Google +1s Don’t Lead to Higher Ranking – this is a really good look at Google+ and what it means and does not mean.

Trendrr 37

Trendrr Retail Google Publishing 37

Jeff Esposito

JANUARY 21, 2014

With such a focus on content, it is getting harder for companies to slap together stuff that can compete. Nevertheless, they realize that it’s worth the investment – 58% of B2B and 60% of B2C companies are increasing their content budgets over the next year. In-House Content Creation Teams. 6. Better Content Distribution.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

DECEMBER 27, 2011

Last week my friend Janet Aronica passed me along to this new plugin created by her company, Shareaholic to map out the top posts from your blog.

Analytics 39

Analytics Google Tools Company 39

Jeff Esposito

MARCH 23, 2011

Without a question the new features including the leader board, messaging, additional contact options, nearby deals and the ability to get alerts to friend check-ins made foursquare the clear winner of all companies at the 25 th anniversary edition of SXSW. Google Maps – Being my first time to Austin, I couldn’t tell my ass from my elbow.

Foursquare 38

Foursquare Conference Applications Google 38

Jeff Esposito

NOVEMBER 9, 2012

If you are in the Boston area and like beer, you can donate money to this good cause while tasting some fine beverages at the Boston Beer Company. Google, Ikea, Apple: The World’s 10 Simplest Brands – simple, but awesome and a quick read. Have a safe weekend and look forward to catching up next week. You might save some breaths.

Klout 37

Klout Apple Small Business Eventful 37

Jeff Esposito

SEPTEMBER 23, 2011

Most Companies Don’t Measure Social Media Integration Value. Facebook Teams Up With Twitter; Danger for Google+? Here’s this week’s edition of Five for Friday, sans descriptions this week (sorry!). Stop Kidding Yourself, You’re VERY Replaceable. Basic SEO for Facebook Fan Pages.

SEO 33

SEO Team Social Media Google 33

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 15, 2011

These new features from Zuckerberg and company have only added to the clutter in the FB space. Google+, Digital Sneetches and Getting Real Value from a New Tool – We all get excited about shiny things, sometimes too excited.

Blogger 35

Blogger Review Features Social Media 35

Jeff Esposito

NOVEMBER 5, 2012

monkey, one will be given to someone with cancer (model to go into action the minute the company can financially sustain it). Create Social Change: By giving to those impacted by cancer, you will also be contributing to advances in cancer research and programs (model to go into action the minute the company can financially sustain it).

Startup 42

Startup Banking Flickr Research 42

Jeff Esposito

JULY 8, 2011

10 Reasons I’m Not Going To Talk About Google+ – this past week seemed like everyone was racing to get out a blog post or top 10 list of reasons to use Google+ and to be honest it was quite nauseating. Hope you have a good one and here’s this week’s edition of Five for Friday. Catch you next week!

Case Study 24

Case Study Consultant Study Communities 24

Jeff Esposito

APRIL 10, 2013

Sure I sound like a grumpy old fart, but seeing opportunity wasted is an awful thing not only for the attendee but also for speakers and the companies footing the bill for the attendees. You never know, the person you meet today debating the values of Google+ or Instagram could be a million dollar client or your future boss.

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Conference iPad Meeting Hashtag 42

Jeff Esposito

APRIL 23, 2015

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. You do for Google… So while this may be contrarian to all the talking heads, I actually think this update is a good thing and something worth keeping an eye on.

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Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. You do for Google… Facebook Facebook Algorithm Change Facebook algorithm. I just think it is more on finding that balance. Think you can do that? social media'

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

DECEMBER 15, 2011

A mix-up with my hosting company GoDaddy made for an eventful afternoon. I know that when I get that, I forget about the article and head to Google. With that said I couldn’t even think shopping as my head was below the water line for most of the week. Hopefully your week was better. If so you know how much a pain in the ass it is.

Twitter 28

Twitter Facebook News Hosting 28

Jeff Esposito

NOVEMBER 14, 2011

In case you haven’t heard, Google has launched a new network for its users, Google+. Sure Google+ has some social components, but it is far from a social network, rather it’s a means to make search smarter. If you have used Google search, YouTube, Gmail, Google Analytics, Google Docs or Google Voice, you are a Google User.

Google 51

Google YouTube Social Networking Conference 51

Jeff Esposito

AUGUST 22, 2011

The truth to just about everything is a quick Google search away. If a reporter fudges something to make a company look good, and help out a PR buddy, they will be called out for it. It’s nearly impossible for a flack and a journo to collude and pass off something slightly dishonest or spin worthy.

Press Release 48

Press Release Journal Flickr Report 48

Jeff Esposito

DECEMBER 19, 2011

In 2012, I see companies really focusing on the fruits of their labor in the space. While I anticipate companies really jumping on the measurement train, it doesn’t mean we are going to see industry-wide standards. Institutionalization – many companies have scraped by in social media, building success from a small team.

Social Media 45

Social Media Microsoft Trends Team 45

Jeff Esposito

APRIL 18, 2011

When you think of target marketing to impressionable audiences or children, what companies come to mind? Up until a few days ago, I would have easily rattled off a number of tobacco, fast and junk food companies and noted that the practice was pretty damn sleazy as well. Why the shift in my opinion?

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Sample Samples Company Cost 37