Direct Marketing Observations

DECEMBER 6, 2012

You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. Most companies don’t have enough time to wait for that! Don’t let the title scare you. It goes something like this.

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

FEBRUARY 18, 2010

3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger. Even more so, check this article about Google and Aardvark. With that being said, Companies and or sites like Fliqz , will become more valuable. He makes some very valid points on how to proceed.

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

AUGUST 27, 2010

Which means for most of us, reputation management means trying to control or do something about the bad comments that show up on Google’s first page of search results about our brand. Which means that bad companies ( poor customer service, bad products, etc.) Dive deeper when doing your homework on companies and people.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

FEBRUARY 25, 2010

Though they are a national company, a good chunk of their business is in the Northeast. Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Created a blog that drives significant traffic and also ranks organically on first page of Google.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

SEPTEMBER 26, 2011

How come companies are undeterred by the fact that the average CTR (clickthrough ratio) for web based banner ads is nowadays around 0.2% 2) Should Google or it’s competitiors pay us to use their search engines? Only 3 tipped over. You can’t go wrong with their signature red velvet cupcake. Last 2 thoughts. Loyalty rewards?

Sports 170

Sports Social Media Mobile Loyalty 170

Direct Marketing Observations

APRIL 4, 2011

Consider the following statements: “We have a blog, come read it and find out cool stuff about our company&#. Recently I read where, First it was AOL, then it was Microsoft, then it was Google and now it’s Facebook. If anything, I still see the adoption of social media taking longer than I expected.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

FEBRUARY 9, 2010

In January, 2000, few people had heard of Google. With that, think about your company for a minute and the brand/s you represent. The following is the guest post by Paul Gillin: As we head into the second decade of the new millennium, it’s amazing to think how much has changed in such a short time. Big media brands dominated the Web.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 23, 2012

© WordStream , a Google AdWords partner company.

Adwords 195

Adwords Google Company Adsense 195

Direct Marketing Observations

SEPTEMBER 20, 2011

What is your go to process for vetting a new product, service, or company? A) Typing in “big screen TV’s in Google. B) Typing in a specific brand into Google. E) Going to Google and typing in “product review sites” into the search box because Yelp didn’t work. So I do research.

Forums 148

Forums Research Buy Compete 148