Dave Fleet

NOVEMBER 9, 2016

Richard correctly argues that companies can learn from this and, by adopting similar approaches, can derive similar benefits from reaching their stakeholders directly through digital channels. This got me thinking on some other lessons and reminders we can take from this election. Implications for business: Get outside of your own bubble.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 21, 2011

Fast Company: Google Gives More Prominence to Social Search. Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. The Internet in dictatorships.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Companies have re-focused on their own digital properties. Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

JUNE 9, 2010

The company has some potential client deals in the works and hopes to be able to begin to announce these in the near future. Eqentia has been seed funded by Extreme Venture Partners , who also funded Bump Top , which was recently acquired by Google.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

SEPTEMBER 9, 2010

Tweet Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free agency earlier this week, Aaron was the founder and principal at Connectual , where he put lessons learned from Google to good use in digital marketing consulting and matchmaking. Google’s ubiquitous.

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. This has implications for several functions within companies: Sales. I came away impressed. Placing a Value on your Visitors. Community management.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MAY 16, 2011

At no point in the report does it say that (a) the companies were engaged in any sort of social media activities, (b) the form that those activities took (c) the scale and reach that those activities had, or (d) the quality of those activities. Zero detail on actual social media activities. Top-of-mind awareness.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

FEBRUARY 14, 2011

You may not have realized it, but over the last little while one company – UberMedia – has scooped up several of the leading Twitter apps, including Echofon and UberTwitter. Penney Link Scheme That Causes Plummeting Rankings in Google. Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck. Dirty SEO tricks.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260

Dave Fleet

JANUARY 21, 2021

from the people involved, to the way we make content from a brand recognizable by its audiences, to the causes that companies align themselves to along the way. This expectation exists both internally and externally for companies. Companies need to start to prepare themselves.

Privacy 397

Privacy Eventful Compete Report 397