Buzz Marketing for Technology

APRIL 4, 2013

Google Glasses are already showing us ways in which visual recognition and augmented reality can be combined to provide a dizzying array of overlays and information. Advertising Applications Content Marketing Crowdsourcing Visual Recognition google glasses Mobile smartphones Smartsy VR' Whether you call it Web 3.0 At first it.

Crowdsourcing 185

Crowdsourcing Applications Mobile Hashtag 185

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. So optimizing company websites for mobile is a no-brainer. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

SEPTEMBER 8, 2010

The problem is, most B2B companies don’t have a strong why. Which is similar to Google in the sense that we know what and how Google does what it does but we also know their mission is to “index the worlds information&# ! What you do, How you do it and Why you do it. Tweet This! Share this on Facebook.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

JANUARY 26, 2011

But a quick Google search and bingo digital ink is indelible. Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Let me explain …. Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

JULY 22, 2008

Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! as a media professional, i cant understand how a company can so blatantly spam people like that. Sign in with your Google Account! Google Reader: Getting Started. Google Docs in Plain English.

Social Bookmarking 279

Social Bookmarking YouTube Handbook Web 2.0 279

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. So 3 days later on February 8th Google announced Google Buzz ! This is clearly an all out war between Facebook and Google.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

JULY 2, 2008

Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! LinkedIn Company Profiles | March 20, 2008. Company Info. Want to add to Favorites? Sign in to YouTube now! The video has been added to your playlist. Want to flag a video?

OpenSocial 276

OpenSocial YouTube LinkedIn MySpace 276

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. Then came the days of wanting to appear at the top of a Google search (either paid or organically). And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Social Search could it be a Google Killer? Tweet This!

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

DECEMBER 14, 2016

Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies. Certainly chatbots have close technological relatives we’re already used to, like Apple’s Siri, Google Home and Amazon Alexa.

Conversation 100

Conversation Marketing Apparel Tourism 100

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

JUNE 27, 2008

Sign in with your Google Account! Sign in with your Google Account! Sign in with your Google Account! I think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way." Sign in with your Google Account! Does it benefit small companies? Company Info.

YouTube 277

YouTube Pluck Handbook Training 277

Buzz Marketing for Technology

JUNE 27, 2008

You can see this shift both in the practices of individual workers and in the strategies of technology companies. Companies do too. Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). vs. web 2.0 vs. web 3.0,

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We then added to that with web information from Google, comScore, and Quantcast.

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

SEPTEMBER 15, 2010

PR should be trying to help us OWN as much digital media land as we can – that specifically relate to the conversations that are important for your company to be a part of. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Submit this to eKudos. Clip this to Evernote. Submit this to FAQpal.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Its time next year to embrace it! Mark it down people ;-).

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

AUGUST 11, 2010

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook. Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today.

Advertising 228

Advertising Facebook Adwords B2B 228

Buzz Marketing for Technology

FEBRUARY 18, 2010

I can say that life was a lot more chaotic before I found Google Reader (hat tip to Robert Scoble who turned me on to Google Reader). A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Share it on StumbleUpon.

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. That’s right – the Internet – most likely Google but increasingly for real time information search you might use Twitter.

Issues 130

Issues Social Media News Twitter 130

Buzz Marketing for Technology

OCTOBER 1, 2008

Because of Google – everyone today has access to research that we have never had before. So when you are considering a purchase what's the first thing you do – Google it. we saw companies create websites as outposts of their companies and immediately everyone had to have one. In Web 1.0 In Web 1.0 But you know what?

Web 2.0 100

Web 2.0 Content Brands B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

Fast Company. Google blog search. Chief Learning Officer. Harvard Business Review. Business 2.0. T&D (ASTD). Newspapers. EBSCO Information Services (through employer). Search alerts. Feedreader. Approximately 200 content feeds. Search alerts. Search alerts. del.icio.us. waybackmachine.

Wiki 140

Wiki Directory Wikipedia Forums 140

Buzz Marketing for Technology

JUNE 27, 2008

Google Sites. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 7 effective wiki uses and the companies that benefit from them. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. Enterprise Wiki. FASTForward '08. Federal Budget. friday flux.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

JUNE 27, 2008

They were distributed fairly evenly by company size and across industry, education and government sectors. They will go to a colleague (8 percent) before they try the company intranet. Benefits manual for my insurance company. Wondered about nutritional information and searched for it via Google. That’s puzzling.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Buzz Marketing for Technology

JUNE 27, 2008

How to turn Gmail into a massive personal database (Gmail + the Google Toolbar). How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter). I scan 275 RSS feeds in Google Reader and I use dozens of bookmarklets and shortcuts to help me manage it all. Enter Gmail and the Google Toolbar.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

JULY 24, 2008

Today: Danny Bader of the David Allen Company. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Then I switched to a textbook that saw political organization as the key element in understanding human behavior. Join Me at 10am PST for Lifehack Live!

Products 276

Products Journal Software Exercises 276

Buzz Marketing for Technology

JUNE 27, 2008

Become a Knowledge Management Ninja with Google Reader. However, none matches the power of Google Reader. Some of these may work with RSS readers from Newsgator, Bloglines and others but they are written with Google in mind.). The Core Philosophy: Google Reader is a database and a feed reader.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Buzz Marketing for Technology

JUNE 15, 2009

I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. So much so that I have lost all patience for this discussion. In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? -

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

JUNE 27, 2008

Add to Google. © 2008 blubrry.com, a RawVoice Company. Sign In or Create an Account to leave a comment. Subscribe & Share. Add to del.icio.us. Add to Digg. Add to iTunes. Add to Zune.

Mzinga 100

Mzinga Digg Survey RSS 100

Buzz Marketing for Technology

JUNE 27, 2008

Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. I have noticed just in the last week that the verb, “google&# is becoming generic.

Report 130

Report Forums Library Education 130

Buzz Marketing for Technology

JUNE 27, 2008

Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Googling Google. Googling Google. Psychology.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JANUARY 19, 2009

A distinguishing characteristic of a Thought Leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”

Buy 100

Buy Consultant Education Industry 100

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… Community Strategy: Are you company-centric or customer-centric?

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

NOVEMBER 10, 2008

Some Highlights: Hub was [link] They made sure the site was a real online community for men, women and companies You sign up, create a “team” and tell your story as a way to recruit and harness UGC They started building outpost sites on MySpace, Facebook, Flickr and YouTube – tapping into existing communities – making it extremely seamless (..)

Engagement 100

Engagement Cause marketing Web 2.0 Message Boards 100

Buzz Marketing for Technology

JULY 24, 2008

We have other people at my company who worry about that kind of thing. *Â? It can either be pushed to you (RSS and email for example), or you can set out looking for it yourself (on Google, for example). No one wants to speak up and look dumb in front of the CEO or the company’s owner. those companies. efficiency.

RSS 100

RSS Plaxo Meme Telecommunications 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Companies that didnâ??t The investment these companies will make in blogs, social networks, and communities will â??stimulate If you want to learn more about how social media is being used for learning in companies, colleges/universities and other organizations, you should definitely sign up to join us. informal learning.â??

Project 265

Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

MARCH 9, 2008

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 113

Blogger Policies Privacy Hosting 113

Buzz Marketing for Technology

JUNE 27, 2008

Another person I talked to was a one-person shop who is responsible for building elearning courses for a company that serves a number of organizations in developing nations. A big issue with the presentation template is that they’re branded with logos or company brand elements. Changing the World One Course at a Time.

Template 280

Template Templates Course Real Estate 280