Ari Herzog

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How Tampon Company Kotex is Real Online

Ari Herzog

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.

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How Google Celebrated My Birthday

Ari Herzog

Google is fond of drawing doodles for momentous occasions. Every day when you visit the Google homepage you see the hand-drawn or animated creation above the search box. That’s a classic move and I wish other companies were equally progressive in giving freebies or discounts to their favorite customers on their birthdays.

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My Social Networking Primer in 2014

Ari Herzog

With over 4,500 people and companies following me on Twitter at @ariherzog , why did I create a new account at @ariherzogdotcom last week and ask people to follow me there instead? Those LinkedIn and Google+ groups? I already had a Google+ profile and I’ve begun using it more frequently. It’s entered deletion mode.

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Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

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Why #FacebookAdGrants is Fascinating

Ari Herzog

They point to the Google Ad Grants program (similar to Google AdWords for businesses) that awards up to $10,000 to eligible nonprofits. Meet their requirements and you can spend money to get more clicks and visits to whatever you’re advertising on Google. It doesn’t exist. They wants it to exist. Call it free money.

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Drafting My Next Job Description

Ari Herzog

Serve as external spokesperson and primary liaison with trade associations, politicians, regulators, technology companies, and third parties. Proficient using Microsoft Office, Open Office, and Google Docs. Build new and strengthen existing relationships with policymakers and staff from relevant agencies, partners, and NGOs.

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Who Will Buy Your.Brand Domain

Ari Herzog

How many companies are willing to spend up to $200,000 to purchase their own domain? Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability. What if Google wants to purchase.google or the state of Utah wants to purchase.utah?

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