Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Adam Sherk

AUGUST 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do Google’s Expanded Domain Results Apply to News and Video Listings? But CNN did get two embedded video listings on the page, beating out YouTube: Finally, for the query “mosque near ground zero ABC” NPR and AP got the Google News listings, not ABC.

News 113

News List Google Video 113

Adam Sherk

FEBRUARY 17, 2010

Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. To what degree that happens depends on how well Google does at improving the interface and functionality. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles?

Sites 118

Sites News Google Facebook 118

Adam Sherk

OCTOBER 29, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google Social Search: Are You in Your Target Audiences’ Social Circles? So if you link to your Twitter account on your Google profile the people you’re following on Twitter become part of your social circle. If not how do we get there?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

NOVEMBER 23, 2009

Believe it or not, being indexed in Google and Google News is actually good for news sites. Google-less? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. – If You de-Index Will They Still Come?

News 101

News Google Press Release Hitwise 101

Adam Sherk

MAY 13, 2009

Initially Google is supporting data on reviews and people. Initially Google is supporting data on reviews and people. You can follow Google’s guidelines for marking up structured data to learn how to do it, including the specific properties for reviews. But now is a good time to begin experimenting with it.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

MAY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines? So it appears this tip is intended to make it easier for Google News to understand the correct title for articles, as opposed to being a “must do&# to prevent an issue.

News 100

News Google Syndication Press Release 100

Adam Sherk

JUNE 5, 2009

While it’s good news that Google is continuing to improve its ability to deal with JavaScript, this change also impacts the way that many publishers display sponsored links on their sites. Is Google going to run out and start penalizing sites with sponsored links in JavaScript? Google News Wants Title Tags to Match Headlines?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. It’s simply no longer profitable for companies to report “news.” came over from Google.

News 121

News Press Release Survey SEO 121

Adam Sherk

DECEMBER 12, 2011

But many still find it lacking so a number of companies have stepped in to try to fulfill this need. Socialbakers is also now branching out into Twitter, Google+ and others but Facebook is still the major focus. The catch is you need to be using Webtrends, so this is not an option for those on Omniture or Google Analytics.

Analytics 253

Analytics Tools Lithium Facebook 253

Adam Sherk

NOVEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Fortune 100 Need to Get More Creative with Twitter by Adam Sherk on November 17, 2009 While many companies now have some form of presence on Twitter, how well are they utilizing it? Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Twitter 145

Twitter Press Release Syndication Blogroll 145

Adam Sherk

JULY 12, 2011

Mark Zuckerberg and key members of the early Facebook team are meeting to discuss roles and ownership stakes in the company. Eduardo is CFO and owns 30% of the company. Dustin is vice president and head of programming and his 5% of the company will come from my end. Related posts: Does Google Want Brands in Your Social Circle?

Startup 146

Startup Film Team Social Networking 146

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. In its “Latest results” Google blends results from Google News and Google Blog Search with updates from Twitter and Facebook Pages, offering multiple paths in for news and content sites.

Sites 143

Sites News Yahoo Engineering 143

Adam Sherk

OCTOBER 1, 2009

I personally found that Google Trends tends to be a little more sensationalistic than the others. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Here are some free resources for identifying hot topics and search trends.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

MARCH 12, 2010

Here’s what he said he had to say about search engines: “Search on the Internet, whether it be Bing or Google, whatever, is free. We’re a new media company in many many ways, look at Avatar, that’s new media.&# So Avatar good, Google bad.

Video 111

Video Avatar Press Release Survey 111

Adam Sherk

SEPTEMBER 13, 2010

Yahoo and Google were among the most frequently mentioned websites for online news, indicating that users see them as sources for news (be it original reporting or aggregation) and not just search vehicles. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles?

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

MARCH 24, 2011

They offer a clean, simple format that encourages companies to be clear and succinct. Press Releases Do Get Shared on Google News. Social media news releases have lots of advantages, and what’s not to like? While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video.

Press Release 191

Press Release News Social Media Research 191

Adam Sherk

APRIL 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 25 Major News Sites Ranked by Page Speed by Adam Sherk on April 13, 2010 Now that site speed is officially a Google ranking factor, site performance and page load time are important for SEO as well as usability. So how well do major news sites perform in these areas?

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

JULY 13, 2010

But from a media relations perspective this reminds me of the “if a tree falls in the forest” saying: If an article about your company or client is behind a paywall and no one is around to read it, does it make an impact? Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?

Press Release 141

Press Release SEO News Survey 141

Adam Sherk

JUNE 9, 2010

News sites have a big advantage over other companies on Facebook because they regularly produce breaking news and other forms of quality content that can be featured on their pages and placed in user news feeds. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Sites 181

Sites News Yahoo Facebook 181

Adam Sherk

JANUARY 11, 2010

So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Study 147

Study News Press Release Report 147

Adam Sherk

FEBRUARY 23, 2010

i think aol is sending a pretty clear message that their new ceo is saying that google still wants tons and tons of content for the foreseeable future. too bad google doesn’t allow the sale of text link ads or aol could really clean up in a few years.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

DECEMBER 2, 2009

But 57% also indicated that they plan to increase their focus on SEO: That’s good news, because even just 2-3 years ago many companies’ efforts to integrate SEO and PR activities did not extend much beyond press release optimization. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

SEO 166

SEO Vocus Social Media Press Release 166

Adam Sherk

FEBRUARY 22, 2011

It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Press Releases Do Get Shared on Google News. Press release search engine PRFilter came out of beta last week. It seems to work fairly well.

Press Release 237

Press Release Aggregator Sample Samples 237

Adam Sherk

DECEMBER 21, 2011

Google Expanded Sitelinks: Optimize Opening Text in META Description Tag. In checking out Google Analytics one thing I like about my top 10 is there were multiple paths to success. Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook?

SEO 119

SEO Publishing Press Release Social Media 119

Adam Sherk

APRIL 5, 2010

While the Tigers fan page has 248k+ fans, as of today the only page Facebook search shows for “Detroit Tigers” is an unofficial, outdated page with 841 fans: Even clicking “See More Results” doesn’t surface the real page – I had to use Google to find it. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Team 204

Team Twitter Facebook Comparison 204

Adam Sherk

MAY 12, 2010

Shifting from poaching content to paying for it, it really is no wonder that the AP seems so threatened by Google. Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much I Hope News Corp Does Block its Content from Google The Wrap, Newser and Content Aggregation: How Much Attribution is Enough?

Content 116

Content Aggregator Press Release Syndication 116

Adam Sherk

AUGUST 16, 2010

But based on Dennis’ input, it sounds like the promotions guidelines change based on how much money a company is willing to spend on Facebook for a particular promotion. If that is the case then larger companies do in fact have an advantage. Does that seem right? This seems to prove that wrong though.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

FEBRUARY 25, 2010

Related posts: Google News Wants Title Tags to Match Headlines? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

DECEMBER 22, 2009

And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

JULY 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own Websites by Adam Sherk on July 22, 2009 There’s been a lot of coverage this week of Condé Nast bringing in McKinsey & Company to help them restructure the business, which hopefully will work out for them.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

DECEMBER 17, 2009

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

DECEMBER 16, 2009

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. As you can see from the Q&A above Google is going out of its way to avoid offering a specific recommendation on this matter.

Syndication 103

Syndication Publishing URL Yahoo 103

Adam Sherk

APRIL 8, 2010

It is another to mass-aggregate content from a specific publication and then package it on a hub page, even customizing the URL and title tag for SEO: For what it is worth, Google does not seem to be assigning much value to the page. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

JANUARY 19, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release 138

Press Release Facebook Syndication Blogroll 138

Adam Sherk

JANUARY 6, 2010

In terms of search engine visibility, as of today the Tumblr site is #9 in my Google results for “Newsweek” so it’s working its way up. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. But it would be nice to see the Tumblr site have a more interactive feel.

Tumblr 131

Tumblr Engagement Press Release Syndication 131