Adam Cohen

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Engaging the Right Audience on LinkedIn

Adam Cohen

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

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Engaging the Right Audience on LinkedIn

Adam Cohen

Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. This week LinkedIn launched two new products that allow companies to more effectively engage the trends in recruitment with the followers they have.

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On Beyond Snake Oil

Adam Cohen

A Google search on “social media snake oil&# returns over 187,000 results. While there will never be a shortage of folks trying to take advantage, it’s time that companies treat finding a partner to help in social media like they would with any other partnership. Your company’s current agency ecosystem.

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

Companies can ultimately activate that engagement by providing value first and asking for help in return. I did a Google image search and found that only the Frederick, MD Chamber of Commerce had a quick badge on their site using the same language.). A Little Help.

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