It’s a mashup of Foursquare location data and the Google Maps API. For examples see their analysis of Oscars buzz and their look at how people use YouTube. Their tool is very easy to use – especially good if you are likley to have multiple people from your company accessing your social media monitoring dashboard. social media social media monitoring Sysomos Wikitude YouTube I’ve just been playing with FourWhere. It has been built using the Sysomos social media monitoring tool. And more features are promised in the future. MORE >>

Additionally, recent history has shown that viewers have used Facebook, Twitter, YouTube and different blogs to vote on, share and otherwise interact with these spots. The digital marketing company, Raidious , will be in charge of handling all of this as well as measuring all of the analytics making a great study of how to prepare for and handle major events of like this as well as how many people have checked into the Super Bowl on Foursquare. Business Social Media Facebook FourSquare Social Media Social Media Marketing Twitter Foursquare Raidious super bowl MORE >>

It’s “YouTube” not “The YouTube” It’s Twitter not “The Tweeterboard” You don’t “Twit” things on Twitter, you “Tweet” them. 10) Social media channels like Facebook and YouTube are constantly evolving. If they hate your company, your product or your service, that will be amplified online. These should align with your overall company or brand marketing and customer service plan. They are in the business to make money and, as a company, you had better plan to pay them for traffic. MORE >>

Arment Dietrich Overview Expertise Resources Gini Dietrich News Media Center Careers Contact Follow US Facebook Linkedin RSS Feed Twitter YouTube Share Categories Communication Social Media Advertising Entrepreneur SEO Marketing Marketplace COMMUNICATION / SOCIAL MEDIA / ADVERTISING / ENTREPRENEUR / SEO / MARKETING Aug 02 2010 The Time for Location-Based Marketing Is Now By Gini Dietrich | Email | Print | 44 Comments | Last week Mashable did a story on how few people are using Foursquare and that, perhaps, business owners should wait to do any marketing through the location-based program. MORE >>

Sure, location-based services like Foursquare are great for customer engagement and loyalty rewards. When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube. But when you look at the tips in Foursquare (or the customer-created microcontent in any LBL platform) you’ll see an array of potential content handholds. Through location-based services, customers are telling companies what they think is most interesting and noteworthy. MORE >>