Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. However, these numbers varied based on the company’s industry. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Scraping the web, surveys, competitive research, all give us loads of data, but is it the right data, and how do we parse that data for the truth?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Koka Sexton

DECEMBER 26, 2022

The Use of Behavioral Science-Based Strategies in Loyalty Programs: Many companies have implemented loyalty programs to increase customer loyalty and long-term value. Marketers can use customer surveys, focus groups, and A/B testing to gain a better understanding of customer preferences.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Surveys are episodic and offer inauthentic information since the questions themselves alter the answers given, creating a distance between reality and what is articulated.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” In other words, they are emotionally invested in the product, service or experience about which they are opining.

Data 222

Data Sample Samples Survey 222

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. That’s not a controversial statement. Why is social media intelligence different?

Social Media 112

Social Media Sentiment Survey Marketing 112

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Companies like Further , implementing technology and know-how, can be enlisted to help facilitate this. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

SEPTEMBER 30, 2020

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Companies such as Netflix have even set up a dedicated Twitter account to provide support. Showcasing brand personality.

Twitter 140

Twitter Survey Trends Hashtag 140

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now.

Research 143

Research Social Media Airlines Marketing 143

The Realtime Report

OCTOBER 1, 2012

Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. 76% want to be able to find a company’s location or operating hours. 61% want to click a button to call a company. 54% want the ability to send an email to the company.

Mobile 186

Mobile Sites Focus Group Journal 186

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. The results led to House of Cards, Orange Is The New Black and… becoming one of the world’s largest media companies. Traditionally market research has been built on claimed data.

Focus Group 100

Focus Group Curation Data Survey 100

Ignite Social Media

APRIL 30, 2020

They have partnered with Carnegie Mellon to distribute widespread symptom surveys, producing a daily county by county map of the prevalence of certain symptoms across the country and helping inform decisions like where to distribute PPE and which areas are safest to re-open. Live Video.

Facebook 141

Facebook Video Small Business Applications 141

agora pulse

NOVEMBER 14, 2017

Recently, the company launched a new interactive sticker called Instagram Polls. This means keeping people engaged with the culture of your brand, the visual cues like logo and colors, and the services and products your company offers to consumers. Remember when Instagram released selfie stickers and geostickers ?

Instagram 130

Instagram Posterous Eventful Focus Group 130

Convince & Convert

JULY 2, 2014

Companies think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically: 1. Get Inside Customers’ Heads You know who you are as a company, but do your customers?

Brands 142

Brands Survey Construction Comparison 142

Direct Marketing Observations

MARCH 16, 2015

It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. You might want to say this out loud: “Companies just now, are starting to actually care and do something about me, the customer.” You can write 1000 words diatribes praising or bashing a company.

Compete 100

Compete Sample Samples Focus Group 100

Sprout Social

MAY 18, 2021

Our recent survey of 250 business executives further illuminates the need to invest in both traditional and social media to ensure your business is set up for the future. Our recent survey of 250 business executives further illuminates the need to invest in both traditional and social media to ensure your business is set up for the future.

Social Media 111

Social Media Team Focus Group Loyalty 111

Audiense

JUNE 13, 2017

A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). In this regard, the enormous amount of public data available is a great source of strategic knowledge on audiences and target audiences for brands and agencies.

Sports 126

Sports Focus Group Eventful Influencer 126

Convince & Convert

NOVEMBER 17, 2016

What if your company could insert itself into this routine? According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Start the workday.

Survey 60

Survey Education How To Hotels 60

Pixlee

SEPTEMBER 8, 2020

You can survey customers about potential products, get their opinions on marketing tactics, and ask for constructive feedback about ways to improve. It can also be a way to give followers a behind-the-scenes look at your company that’s more open-minded than your usual branded content.

Campaign 77

Campaign UGC Marketing Authentication 77

Hootsuite

JUNE 28, 2023

Device skin maker dbrand’s subreddit r/dbrand is public, but it’s a great example of a company successfully engaging loyal fans while also staying true to their brand. (No But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7.

HootSuite 120

HootSuite URL Analytics Forums 120

Webbiquity SMM

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. At the very least, you’ll be able to craft more intelligent, informed questions for your survey.

Social Media 192

Social Media Committee Press Release Posterous 192

Sprout Social

JUNE 12, 2016

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger.

Social Media 40

Social Media News Twitter Focus Group 40

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. Answering questions, responding to comments and acknowledging complaints may seem simple. You will be prompted to add the email address at the time of purchase. Ability to crowdsource.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Webbiquity SMM

DECEMBER 21, 2010

A more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. People want to buy from companies that are smart, helpful and responsive.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Facilitate focus groups or interviews with employees. Here’s how.

How To 60

How To Yammer Metrics Statistics 60

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that.

Brands 114

Brands Klout Reputation Digg 114

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Webbiquity SMM

JUNE 20, 2011

And 93% of business buyers believe all companies should have a social media presence. Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. Nearly 60% of American spend time on a social network at least once per month. Social media produces high-quality leads.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Proactive Report

DECEMBER 2, 2009

You can use new media platforms to do traditional PR activities – like surveys. You can do online focus groups. Communispace is one way to build an online community for focus groups. How does listening help a company? These are managed conversations.

Focus Group 49

Focus Group Survey Influencer Issues 49

Buzz Marketing for Technology

JUNE 28, 2008

Businesses absorb more information daily than ever before in their drive to get ahead, according to a survey published last year by the news service Reuters. The survey, ?Glued Lewis has found similar problems in focus groups he?s survey respondents said the Internet has fueled the worldwide obsession with information.

Data 100

Data Journal Survey Study 100

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? You can be the other petulant 16 year old. I say, probably not.

Yahoo 115

Yahoo Yammer Social Media Software 115

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. And you’ll create an online reputation that endears your company to your customers. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Convince & Convert

DECEMBER 7, 2023

Survey results from Google and Ipsos displaying people’s level of engagement with an ad or product after seeing something they consider to be diverse or inclusive. This could include members from within your organization or an external focus group. Gather a diverse group of individuals to review and provide feedback.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.

Social Media 40

Social Media Avatar Social Networking Compete 40

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. So the company started releasing its products in Millennial-cool colors, targeting this new, surprising market of consumers.

Research 123

Research Social Media HootSuite Marketing 123