Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Recent statistics illustrate why: Although the percentage of U.S.

How To 60

How To Yammer Metrics Statistics 60

Net-Savvy Executive

JUNE 8, 2012

That was the mindset in 2006 when I started looking for companies that worked with social media data. The companies they talked about suddenly needed to pay attention, and the existing paradigm with the closest fit was media analysis. Analyzing Content Data Remember consumer-generated media? People were empowered by these new, "Web 2.0"

Data 82

Data Social Media Content Analysis 82

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. In the globalized village, social media is Earth’s biggest focus group. A good starting point is found in simplicity.

Data 60

Data Analysis Banking Analytics 60

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Behavioural Statistics is THE job of the future and of Big Data. Well actually, we can. Checking the collective temperature of a billion members, as it were.

Research 107

Research Nielsen Sentiment Facebook 107

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Most natural links generally are linked to your website or company name. Landing Pages – sending clients to unique landing pages depending on source.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

OCTOBER 12, 2010

For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics. Let’s look at how companies of various sizes and budgetary realities look at this quandary. Mid-Sized Companies: The Squeeze is On. And as for small brands, there’s no debate at all.

ROI 124

ROI Social Media Small Business CPC 124

Audiense

FEBRUARY 8, 2017

Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. I’ve been working with the entertainment company Anonymous Content (Mr. How does social data analysis differ from conducting focus groups with those audiences?

Data 60

Data Focus Group Compete Twitter 60

Convince & Convert

DECEMBER 7, 2023

This could include members from within your organization or an external focus group. Companies with more culturally and ethnically diverse executive teams were 33% more likely to see above-average profits. It tells prospective customers that the company understands and values the diversity in the feline kingdom.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… Community Strategy: Are you company-centric or customer-centric?

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams.

Social Media 40

Social Media Avatar Social Networking Compete 40

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Add relevant links and statistics to enhance your answers.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 1, 2010

In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? Wouldn't you say that many companies feel that doing any social media is better than none at all?

Social Media 120

Social Media Content Analysis Sports 120

Waxing UnLyrical

JULY 26, 2018

Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Do they want to invest in companies doing blockchain? Quantitative data is based on statistics and metrics. Topic ideas can come from anywhere. Getting qualitative data.

Campaign 165

Campaign Content How To SEO 165

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Writtent Blog

OCTOBER 1, 2013

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. We’re specifically referring to focus groups, scheduled panels of carefully-selected consumers who would provide feedback over the course of a few hours on a potential marketing campaign.

Advertising 96

Advertising Content Marketing Press Release 96

Webbiquity SMM

MARCH 27, 2013

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How can companies best use LinkedIn as a marketing platform? Marketing with LinkedIn.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Buffer Social

OCTOBER 9, 2023

Reviving Interest in Threads Meta explores new options to reignite interest in Threads, alongside Instagram's focus groups with creators. ByteDance Financial Performance ByteDance, TikTok's parent company, reports Q1 2023 profit of $6.8 Keep an eye on new features and user engagement trends on the platform.

News 72

News Social Media Marketing Facebook 72

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? There’s a difference between blogging, and having a company blog that you update so often. If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. Your Competitors Are Blogging, a Lot.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Convince & Convert

JUNE 16, 2010

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 119

Social Media Strategy Mobile Consultant 119