Hootsuite

JUNE 28, 2023

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7.

HootSuite 120

HootSuite URL Analytics Forums 120

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. As a result, businesses owners and managers can hesitate as they seek to minimize the risks involved in terms of time, money and reputation. Product development can seem like a cryptic process that gives unpredictable results.

Products 40

Products Social Media Focus Group Sample 40

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. YouTube Channels. Organizational reputation. Here’s how. Newsletters.

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

OCTOBER 12, 2010

Let’s look at how companies of various sizes and budgetary realities look at this quandary. It simply won’t happen, especially in a tight economic landscape where backs are to the wall, reputations hang by a thread, and experimentation is regarded with the same relish we’d have for a root canal.

ROI 124

ROI Social Media Small Business CPC 124

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133