Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that.

Brands 114

Brands Klout Reputation Digg 114

Bill Hartzer

APRIL 27, 2010

There are many psychological reasons customers brand themselves with tattoos of the companies they love: 1. Membership into Social Groups: Brand tattoos help customers bond with others in the same social group who share special interests and common values. Share this on Technorati. Share this on Reddit. Tweet This!

Brands 157

Brands Loyalty Badge Apple 157

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

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Social Media Strategy StumbleUpon Digg 269

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# Nuggets from Social Media workshops as of late… Community Strategy: Are you company-centric or customer-centric?

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Diva Marketing Blog

FEBRUARY 22, 2009

Two - Does using free tools like Google Alerts or Technorati still work? Also, let me say that focus groups have their own problems when a strong personality becomes the group leader, which often happens. Some of which will come from companies you haven’t heard of and some from the big guys.

Research 40

Research Social Media Nielsen Microsoft 40

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133