Sprout Social

MARCH 7, 2022

Commissioning a five-figure biannual brand perception survey—and spending multiple months on data collection and analysis—means the research you conduct will always be stale. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Here’s to a better tomorrow ??

Survey 92

Survey Brands Sentiment Template 92

Sprout Social

MARCH 15, 2022

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. With the right data, you can continuously refine your company’s public perception. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world.

Reputation 123

Reputation Brands How To Review 123

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. Half of US adults get their news from social media at least some of the time, according to Pew Research. Ability to crowdsource. Real-time news and information.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buzzlogix

JUNE 27, 2017

After all, companies routinely unveil products and services that fail to gain traction in the marketplace. As a result, businesses owners and managers can hesitate as they seek to minimize the risks involved in terms of time, money and reputation. Product development can seem like a cryptic process that gives unpredictable results.

Products 40

Products Social Media Focus Group Sample 40

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Organizational reputation. Facilitate focus groups or interviews with employees.

How To 60

How To Yammer Metrics Statistics 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Diva Marketing Blog

FEBRUARY 22, 2009

This is the second part of my interview series with Joel Rubins on , Chief Research Officer at ARF, Advertising Research Foundation. The ARF mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Part I of Interview with Joel.

Research 40

Research Social Media Nielsen Microsoft 40

Convince & Convert

DECEMBER 7, 2023

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Let’s dive into the 7 benefits of marketing diversity to amplify your brand’s trustworthiness and reputation. The answer lies in marketing diversity.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

B2B 113

B2B Research Sentiment Marketing 113

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! As I was leaving that brand we looked at sizing the amount of conversation (hard activity), but the best research we had indicated over 2 Billion conversations about product, service and brand.

Communities 117

Communities Groups Groups Social Media 117

Social Media Network Marketing

AUGUST 14, 2010

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured.

Social Media 93

Social Media How To ROI Reputation 93

Webbiquity SMM

MARCH 29, 2022

Using the right Quora marketing strategies, marketers can get good results for their clients or companies in the coming years. You can use Quora for free market research. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Image source: Quora.

Brands 204

Brands NoFollow Marketing How To 204

Sprout Social

AUGUST 21, 2023

Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. They’re also excellent brand awareness, SEO and market research tools. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation.

Review 84

Review Google Brands Sentiment 84

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Writtent Blog

OCTOBER 1, 2013

Simply put, it makes viewers passionate about Apple’s product, and defines the brand’s position as a company that caters to creative rule-breakers. At a traditional ad agency, an enormous amount of money was typically funneled toward qualitative research. As much as 70% of consumer research budgets were spent on these sessions.

Advertising 96

Advertising Content Marketing Press Release 96

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Bill Hartzer

APRIL 27, 2010

From our research into the nature of cult brands and brand lovers, we understand that a brand’s outliers—their most outrageous fans and radical customers—are the people with whom marketers should engage, talk, and most importantly, listen. Why do bikers brand Harley’s flaming eagle onto their arms? Share this on Technorati. Tweet This!

Brands 157

Brands Loyalty Badge Apple 157

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. Steve Jobs had a reputation for taking customer research with a grain of salt. Here’s why. Over to you.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

FEBRUARY 8, 2023

That trust encourages customers to return and spread the word, bolstering your brand reputation. Align to company goals Monthly performance reports keep marketing goals top of mind, but what about sales and service goals? Set yourself up for omnichannel success by researching customer behavior.

Strategy 83

Strategy Marketing Loyalty Collaboration 83

Keyhole.co

MARCH 16, 2023

Fashion company Topshop, for example, is a good brand to learn social listening from. So, when looking for brands to learn your social listening strategy from, companies like Topshop are good examples to learn from. Do your research on brands doing social listening well in your industry and see how you can learn from them.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. What is the next generation of crowdsourcing? Embrace these people.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Webbiquity SMM

FEBRUARY 23, 2012

The brilliant Shel Holtz explains how organizations can tap into the power of Google+ circles for content marketing, completely apart from brand pages, noting “I’m skeptical about brand pages, since research indicates most people connect with Facebook’s version only to learn about coupons, discounts and special offers.”

Google 195

Google Tips Hubspot Adwords 195

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. A new research study of 1,400 U.S. But yet so many companies are using Twitter as a post-modern headline news service. The company can’t ignore me then!&# There was no law, edict, or pitchfork-wielding band of angry citizens. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

It’s balanced, and always gives your company the opportunity to foster more behaviors. They didn’t employ a secret formula or best practice from outside the company. Rather to organize yourself… your department… and/or your company in a way that makes this part of the daily routine.

Social Media 119

Social Media Strategy Mobile Consultant 119