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Co-creation: Why creators should be part of your product development team

Sprout Social

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. By integrating the cognitive capabilities of AI with understanding big data, intelligent automation helps with predicting outcomes so companies can proactively improve processes.

Strategy 103
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Leverage this highly engaged focus group for feedback. Your employees each have a morning ritual.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. So how can you make sense of it all?

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The 2023 Guide to Social Media Reputation Management

Hootsuite

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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How to use voice of customer data to improve your customer relationships

Sprout Social

A company will use a VoC program to understand their customers better. In this case, Olive & June is a nail polish and accessories company. Without requiring the answers to be part of their current lineup, the company still gets information about what colors their customers are currently into.

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How to define and share your core brand values effectively

Sprout Social

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Allow them to share what they love about working for your company and what your values mean to them.

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