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Co-creation: Why creators should be part of your product development team

Sprout Social

It might be time to think about integrating them into another key function of your business: product development. That foundational knowledge is the basis of product design and research. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process.

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How to supercharge your marketing strategy with AI automation

Sprout Social

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Take Airbnb. So how can you make sense of it all?

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How to use voice of customer data to improve your customer relationships

Sprout Social

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. A company will use a VoC program to understand their customers better. In this case, Olive & June is a nail polish and accessories company. VoC stage 2: Analysis.

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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

What if your company could become a part of employees’ daily routines? ” The best way to do this is by not only communicating but also demonstrating the benefits of sharing company content on social. . Additionally, you need to demystify the idea using social media at work negatively impacts productivity.

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3 Ways to Use Social Media for New Product Development

Buzzlogix

Product development can seem like a cryptic process that gives unpredictable results. After all, companies routinely unveil products and services that fail to gain traction in the marketplace. During the natural online discourse, people seem likely to share their experiences with products and business.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Continuing the photography example above, a camera store may discover a local enthusiasts’ group and partner with them to run sponsored events or info sessions.

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