Sprout Social

MAY 18, 2021

TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising. As the influence and purchasing power of Generation Z and Millennials grows, we should expect to see social become the primary channel to reach these digital natives.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

APRIL 29, 2021

But as digital transformation takes hold, more marketing leaders will find their departments responsible for not just new customer acquisition, but also influencing retention and growth, customer service and product development. Download our latest research to take a closer look at the state of social media after a year of transformation.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

JANUARY 12, 2023

With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur. Partner with influencers. Make sure you have a sampling of different levels throughout the organization (i.e.,

Brands 129

Brands How To Authentication Exercises 129

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. A company will use a VoC program to understand their customers better. In this case, Burger King refers to a popular customer request as a direct influence on its partnership with T-Mobile.

Data 125

Data Survey How To Review 125

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

MARCH 30, 2021

A leading medical device manufacturer wanted to understand conversations about efficient heart valve technology within its industry and which factors influence patients’ buying decisions. The company viewed social media as a massive, unorganized focus group.

Questions 123

Questions Data Focus Group Analysis 123

Hootsuite

JUNE 28, 2023

Source: GWI When it comes to social selling, 43% of Gen Z ranks influencer recommendations as highly relevant to their decision-making process, whereas only 18% of Gen X and 9% of Boomers say the same. People join private Facebook Groups or forums to meet and talk with other like-minded people. A lot of that talk centers around advice.

HootSuite 120

HootSuite URL Analytics Forums 120

Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Empower Influencers. The most effective influencers also drive sales.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s not just software companies that need product feedback. What power!

Tools 93

Tools Sentiment How To Team 93

Webbiquity SMM

NOVEMBER 23, 2010

Early in my career I worked for a company that produced digital prepress equipment for printing companies, and we had a huge poster in the office that read: “Freedom of the press belongs to those who own one.&#. Social media is fantastic for research and learning. Social media is a meritocracy (mostly).

Social Media 192

Social Media Committee Press Release Posterous 192

Convince & Convert

AUGUST 27, 2015

While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. Find and Engage Influencers. Being a regular reader of the Convince & Convert blog, you already know that not all influencers are created equal.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. In 2022, 98% of consumers said they planned to make at least one purchase through social shopping or influencer commerce. A full FAQ is linked for you below. Lack of privacy.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Webbiquity SMM

JUNE 20, 2011

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. According to recent research , one-fourth of all online time is spent with social media. Maybe or maybe not, the social media ROI debate continues.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Writtent Blog

JULY 17, 2013

In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. This should capture the type of person with an incredible need for your product and a love for your company; who will remain a loyal client for years, and tell all of their friends about how remarkable you are. Priorities.

Sample 99

Sample Samples Research Company 99

Pam Moore

JULY 11, 2018

It takes hard work, research, knowledge of people, tools, design, best practices and more. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day?

Apple 139

Apple Brands Tips Consultant 139

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Facilitate focus groups or interviews with employees. Here’s how.

How To 60

How To Yammer Metrics Statistics 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

DECEMBER 7, 2023

You can’t exclude them because they’re getting more purchasing power and influence over brands. Exposure to Global Influences : Younger audiences have exposure to global cultures, stories, and voices from an early age. If your brand champions diversity, it gets a positive impact, further influencing collective perception.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI SEO Social Media Tips 114

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The advice isn’t wrong - but too simplistic.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

B2B 113

B2B Research Sentiment Marketing 113

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

MAY 18, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : I mean it’s a focus group of one at that point, is it not? You can be the other petulant 16 year old.

Yahoo 115

Yahoo Yammer Social Media Software 115

Sprout Social

JUNE 12, 2023

Time and again, customer experience research has shown that superior CX can drive high retention, Customer Lifetime Value (CLTV), revenue and growth for your business. Use surveys, interviews and focus groups to collect feedback. And that’s not all. More importantly, listening shows customers you value their opinions.

Strategy 133

Strategy How To Metrics Loyalty 133

Sprout Social

MARCH 15, 2022

Brand reputation management is the process of monitoring and influencing the public perception of your brand. In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy. Social media is the world’s largest focus group. Listening data.

Reputation 123

Reputation Brands How To Review 123

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. Gain valuable insights You know what’s better than surveys and focus groups? For large companies spread across various regions, this unified view is a huge plus. But reviews do more than just attract and convert potential customers.

Review 84

Review Google Brands Sentiment 84

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Then, your company can prepare a proper response, strategy, or script. For example, look at Translink, the company that runs transit services in Metro Vancouver.

Sentiment 145

Sentiment Analysis Template Templates 145

agora pulse

APRIL 29, 2020

But it all eventually led to me really studying YouTube and becoming passionate about helping people build their influence, income, and impact. Another strategy is to doing some simple keyword research. Sean recommends using vidIQ to do keyword research on YouTube. Video is a powerful force that everybody needs to be maximizing.”

YouTube 96

YouTube Strategy How To Video 96

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. Steve Jobs had a reputation for taking customer research with a grain of salt. Here’s why. Over to you.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Audiense

DECEMBER 19, 2016

Relevance is next to godliness when it comes to influencers. Chances are, there are smaller influencers or groups who have far more clout in your area. Learn how to find influencers for your business with our free eBook on the subject. As a researcher, I care about behaviours. Open data is your best resource.

Trends 60

Trends Marketing Forums Microsoft 60

Buffer Social

JANUARY 2, 2019

Brian : It’s on you as a business to figure out what personalization looks like for your company. Each ad campaign should target a focused group based on interests, jobs, relevant competitors, and previous interaction with your brand. Amazon and eBay show products similar to the ones you’ve bought before.

Trends 111

Trends Social Media Data Authentication 111

Sprout Social

FEBRUARY 8, 2023

In recent years, the former mall-favorite has undergone a perception transformation powered by the rise of reading influencers on “BookStagram” and “ BookTok.” Align to company goals Monthly performance reports keep marketing goals top of mind, but what about sales and service goals?

Strategy 83

Strategy Marketing Loyalty Collaboration 83

Keyhole.co

MARCH 16, 2023

Fashion company Topshop, for example, is a good brand to learn social listening from. So, when looking for brands to learn your social listening strategy from, companies like Topshop are good examples to learn from. Do your research on brands doing social listening well in your industry and see how you can learn from them.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. What is the next generation of crowdsourcing? Embrace these people.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. A new research study of 1,400 U.S. But yet so many companies are using Twitter as a post-modern headline news service. The company can’t ignore me then!&# There was no law, edict, or pitchfork-wielding band of angry citizens. And for what?

Social CRM 145

Social CRM Twitter B2B CoTweet 145